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A new study reveals a growing sense of alarm among German teenagers regarding social media addiction, with three-quarters reporting concerns about friends’ usage.The findings, released Monday from Postbank’s “Youth Digital Study 2025,” highlight a shifting landscape in how young people interact with online platforms and the potential negative consequences.
Mounting Concerns Over Peer Addiction
The Postbank study, which surveyed 1,000 individuals aged 16 too 18 in Germany this September, found that a significant majority – 75% – have acquaintances they believe are addicted to social media. This concern is particularly pronounced among young women, with 82% expressing this sentiment compared to 68% of young men. This disparity suggests a possibly different perception of risk and impact based on gender.
Declining Reach Across Major Platforms
While Instagram and YouTube remain the most popular platforms, both currently holding a 68% reach among those surveyed, all leading social media sites have experienced a decline in usage compared to the previous year. The most dramatic drop was observed with WhatsApp, which saw its usage fall from 86% five years ago to 65% currently. This suggests a potential shift in dialog preferences among young people, moving away from traditional messaging apps.
The study also revealed that young people are increasingly using social media for more than just connection. Nearly half of those surveyed stated they find value in being able to express frustration and anger on these platforms. Furthermore, social shopping is becoming increasingly common, with almost half of respondents having made a purchase directly through a social media platform at least once. Interestingly, young men demonstrated a greater interest in this form of commerce than their female counterparts.
long-Term Study Tracks digital Evolution
Postbank’s “Youth Digital Study” has been tracking the evolving relationship between German youth and digitalization since 2019, with a particular focus on financial implications. The ongoing research provides valuable insights into how the digital world is shaping the lives of young people and their attitudes towards money and online commerce.
the findings underscore the need for continued dialogue and research into the impact of social media on adolescent well-being, and also the evolving dynamics of online engagement.
