Google Health and Flo Health have entered a multi-year partnership to integrate menstrual cycle tracking with wearable biometric data. Starting in early 2027, users will be able to sync their cycle information with Google’s health ecosystem, aiming to provide personalized guidance for health stages ranging from pregnancy to perimenopause.
Flo Health App Will Sync with Google Health
The collaboration aims to bridge the gap between reproductive health insights and the continuous physiological data captured by wearables. Beginning in early 2027, users will have the option to sync their Flo Health app with Google Health, allowing for a more cohesive view of their well-being. This integration will connect cycle-tracking data with metrics such as resting heart rate, heart rate variability, skin temperature, and sleep stages, according to Google Health.
For those using Google Health Premium, the partnership will feed cycle data into the platform’s AI-powered health coach. Whether you’re navigating cycle health or managing perimenopause, with Google Health Premium your coach will connect the dots across your cycle, sleep, and recovery to give you tailored, actionable guidance,
Google stated in its announcement. Flo Health data will also integrate with the Google Health Coach to create a deeper, more consistent experience between apps.
Joint Research Into Underserved Health Topics
Beyond app integration, the companies plan to collaborate on research initiatives focused on areas that have historically received less attention in consumer technology. These underserved topics
include perimenopause, pregnancy, postpartum recovery, and polyendocrine metabolic ovarian syndrome (PMOS), as reported by Android Central. Dmitry Gurski, co-founder and CEO of Flo Health, noted that the initiative seeks to utilize artificial intelligence to better understand hormonal changes, stating, A.I. is about to change what is possible in women’s health – but only if it’s built with women in mind, not adapted for them afterward.
The research program aims to develop AI models that better account for hormonal changes and their impact on daily life. These models may eventually help identify patterns linked to conditions such as endometriosis and fibroids, though the companies have not yet announced specific diagnostic tools or clinical applications.
Google Launches Fitbit Edge Fitness Tracker
The partnership extends to the development of new wearable products specifically designed for women. While specific devices remain unannounced, Google intends to combine Flo Health’s algorithms with its own sensor technology. This announcement coincided with the launch of the Fitbit Edge, a new $180 fitness tracker positioned between the Fitbit Air and the Pixel Watch 5.
The Fitbit Edge features a larger, brighter OLED screen compared to the Charge 6 and includes advanced health monitoring tools such as ECG and blood oxygen tracking. The company is positioning this hardware as a way to integrate health data more holistically, with investors watching to see if the partnership drives new subscription or hardware revenue. The broader strategy involves Alphabet using AI, hardware, and health data as a unified business rather than separate entities.
Google Pledges Not to Sell Shared Health Data
Given the sensitivity of reproductive health data, both companies have emphasized a privacy-first approach
to the integration. Users must provide explicit, separate consent for each type of data shared, and permission can be withdrawn at any time. Google has pledged that any Flo Health data shared with its platform will not be sold, used for advertising, or made available to third-party developers.
These safeguards follow a 2021 settlement between Flo Health and the Federal Trade Commission regarding allegations that the company shared sensitive health information with third parties. Rishi Chandra, general manager of Google Health, emphasized the significance of the new initiative, stating, We’re making a significant investment in our commitment to women’s health.
Flo, which has surpassed 500 million downloads, now serves over 80 million monthly users, and the companies intend to prioritize user trust as a template for future AI-powered healthcare services.