MOUTAIN VIEW, Calif., Aug. 20, 2025 — Google’s upcoming Pixel 10 series is set to arrive with familiar pricing, a move that could be seen as aggressive in the current smartphone market. The Pixel 10 lineup, including the base Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the Pixel 10 Pro Fold, will launch with pricing that mirrors their predecessors for corresponding storage options.
The Pixel 10 series is expected to launch on Aug. 20, 2025.
Pixel 9 Pro XL
The Pixel 10 will start at €899 for 128 GB of storage. The Pixel 10 Pro will begin at €1,099 for 128 GB. The larger Pixel 10 Pro XL will be priced at €1,299 for 256 GB, and the foldable Pixel 10 Pro Fold will come in at €1,899 for 256 GB. Notably, a 128 GB version of the Pixel 10 Pro XL is not expected in Europe for 2025, with the Pro XL storage starting at 256 GB in the region.
Pixel 10 Colorways and Storage
Adding to the details, color options for the new Pixel models have also surfaced.
The Pixel 10, in both 128 GB and 256 GB configurations, will be available in four colors: Obsidian, Frost, Indigo, and Lemongrass.
For the Pixel 10 Pro and Pixel 10 Pro XL, the 128 GB, 256 GB, and 512 GB variants will come in Obsidian, Porcelain, and Moonstone. A 1 TB version of these models will be exclusively in Obsidian, with a Jade option available for the 256 GB configuration. These particular configurations might be exclusive to the Google Store online.
The Pixel 10 Pro Fold will offer a more limited color selection. The 256 GB, 512 GB, and 1 TB models will be available in Moonstone, while Jade will be an option for the 256 GB and 512 GB storage tiers.
Pixel 9 Pro Fold
The Base Pixel 10’s Strategic Importance
While the Pro and Pro XL models will undoubtedly draw attention for their premium features, the base Pixel 10 could be the most impactful device in the lineup. With anticipated upgrades like a triple-lens main camera system, the new Tensor G5 mobile chipset, and enhanced generative AI capabilities, the Pixel 10, priced at €899, has the potential to significantly influence the market.
Pixel 10 Pro Fold Pricing Strategy
The pricing for the Pixel 10 Pro Fold may prove to be a point of contention for some consumers. Previous reports suggested Google might price its foldable more aggressively to appeal to a broader audience. However, the revealed pricing for the Pixel 10 Pro Fold aligns with its 2024 predecessor, maintaining consistency with the rest of the Pixel 10 family. This strategy, compared to competitors like Samsung’s Galaxy Z Fold7 and Z Flip 7, or Honor’s design-focused Magic V5, might indicate Google’s intent to position the Pixel 10 Pro Fold as a benchmark design for the foldable segment.
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