ANALYSIS – Uber Eats and Deliveroo are investing in this booming market. The latter has opened dedicated mini-warehouses.
The boom in express shopping delivery is creating vocations. Deliveroo and Uber Eats in France, Just Eat, Delivery Hero and DoorDash abroad, are investing in this emerging market. Grocery now accounts for 8% of British Deliveroo’s business volume. It’s a little less for its rival Uber Eats, but this share is set to grow.
For these platforms which mainly deliver meals, grocery delivery is a happy diversification, started two years ago. They press the accelerator because competition has intensified with the arrival of new start-ups specializing in the delivery of groceries in a quarter of an hour, like Gorillas, Cajoo, Flink or Getir, which are taking market share with spectacular fundraising (another 768 million dollars on Thursday for the Turkish Getir).
Delivering races – in thirty minutes for “historic” platforms – allows them to win new customers. The wider the offer they offer, the more…