2023-12-18 16:23:37
Opinion streaming hits
Der TikTok Trick
As of: 3:23 p.m. | Reading time: 2 minutes
In 1985 still one heart and one soul: Thomas Anders and Dieter Bohlen
Quelle: picture alliance / Fryderyk Gabowicz
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How could it happen that “You’re My Heart, You’re My Soul” by Modern Talking is trending in over a million videos on TikTok in Advent 2023? There are three golden rules for oldies to go viral. Stars like Dieter Bohlen don’t like the third one at all.
There is finally hope again for aging pop stars. They no longer have to perform at oldies parties on oldies radio stations or move their lips to full playback in hardware store parking lots, but can still be mega cool worldwide – even for 15 year olds.
This is made possible by TikTok, probably the social network where age discrimination occurs least often. Because kids who hang around in it don’t care how old the music is that they include in their postings. And so it happened that in November “You’re My Heart, You’re My Soul” was trending, in over a million videos it was used. You can’t believe it: Dieter Bohlen and Christian Anders, two undead people who still don’t give peace, even almost 40 years after the village dissen hit was created, which was already annoying back then.
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This is not an isolated case. TikTok is legendary for being able to revive forgotten pop stars and songs that have fallen out of fashion overnight – so much so that the sisters Aly & AJ, for example, recorded a new album after a 14-year break after theirs on TikTok „Potential Breakup Song“ from 2007 had been rediscovered. Or that Canadian indie band Mother Mother, in the business for ages, can now perform at London’s Wembley Arena in front of 12,500 fans – whereas in their last attempt to conquer London they played in front of 300 noses.
Agents, artist consultants and other trend checkers are now trying to find out why this is the case. But it doesn’t really work. Generation Z notices immediately when you want to produce memes for them. They decide for themselves what they think is great. Nevertheless, there seem to be a few rules that music, whenever it is created, has to fulfill in order to go viral on TikTok.
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First: It should be suitable for “challenges”, i.e. something that 100,000 other people can do. For example, re-enacting Phil Collins’ “In The Air Tonight” drum solo using kitchen cabinet doors or toy drum sets. Second: You should be able to express some super important feeling – for example, how intense it is to have turned 21, as was first done in 2002 in the successful song “Seventeen” by the electropop band Ladytron („They only want you when you’re 17 / When you’re 21, you’re no fun”).
And thirdly, most importantly: it’s not the star that’s the star, but the song. It’s not about Dieter Bohlen, it’s about the few seconds in which there’s a good bang. Isn’t that reassuring?
#Hits #Dieter #Bohlen #Modern #Talking #TikTok #trick