2023-06-15 09:48:36
On Saturday June 17, at the VivaTech show, coordinated by the Les Echos-Le Parisien group, La Poste Mobile, the French leader in virtual operators with 2.2 million subscribers, will announce the launch of a partnership with Mobile Club, a telephone leasing site. The goal: to make state-of-the-art phones affordable, with offers starting at 15.90 euros per month for a refurbished iPhone XR, 37.90 euros per month for an iPhone 13. And as a bonus, the promise to pollute eight times less than by buying their new versions. Rates that are able to attract customers who can subscribe to offers online or in one of the 8,000 post offices authorized to market the offer.
However, telephone leasing, unlike car leasing which peaks at 47% of the market in 2021, has not yet become commonplace and occupies less than 1% of the smartphone market in Europe. If the sector follows in the footsteps of that of the car, which the two partners hope, it is possible that it will represent 50% of the European market within five years.
According to Julien Tétu, CEO of La Poste Mobile, this device makes it possible to overcome the two major obstacles to behavior change: price and comfort. “We offer a hassle-free service, a monthly payment without bad surprises”, adds Damien Morin, the director of Mobile Club. And for the launch of the offer on the La Poste Mobile website, new customers will benefit from an immediate and automatic discount of 30 euros on their basket, ie the equivalent of one to two months’ rental free.
No longer possess, but renew
Julien Tétu “feels that the future is rental”… of second-hand smartphones, because “you erase 75% of emissions all at once”. According to the Ecological Transition Agency (Ademe), the major part (75%) of the carbon footprint of a smartphone occurs during its manufacture. But the reconditioning of a portable often imposes the change of battery and/or that of the screen, which weighs down its environmental cost.
The partnership’s bet is to propose a “circular economy model that is as complete as possible”, which will lead us out of planned obsolescence and the unbridled consumption of new technological products. In short, that we have “less the reflex of ownership”, summarizes Julien Tétu. All this while modernizing its telephony equipment every twenty-three months on average. No longer owning, but renewing: the watchword for a green future and sober technology.
To retain its 25,000 customers, Mobile Club offers an insurance service against loss and breakage which accepts 85% of claims and sends out a new telephone before the old one is recovered. The objective of the partnership with La Poste Mobile is also to extend the customer base to the “universal profile” that the postal company reaches. Who does not want to have access to the best of tech at the lowest cost, ecological and economical?
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