How Basic-Fit became the heavyweight of the French fitness market

2024-02-04 08:01:12

This is the story of a foreign outsider who managed to shake up the French sports hall market, making France the scene of his success in the process. On the occasion of the opening of its 800th room, the lowest-cost fitness brand in France has established itself on a symbolic avenue: that of the Champs-Élysées.

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The ultimate consecration for this Dutch company: it was the Minister of National Education and Sports Amélie Oudéa-Castéra who led the inauguration, announcing on this occasion the association of Basic-Fit with the “great national cause” 2024, the promotion of physical and sporting activity.