Artium Dolgofiat (Instagram screenshot)
The Danone PRO brand will provide three-year sponsorship to Olympic champion Artium Dolgofiat and will accompany him until the Paris Olympics in 2024. Dolgofyat, who represents Israel in instrumental gymnastics, won the last Olympic Games held last summer in Tokyo in the gold medal in the ground exercise. He has previously twice won the World Vice Champion title and the European Champion title.
Dolgofiat joins a team of athletes from Israel’s Olympic and Paralympic staff, who have been sponsored by Danone PRO for about a year, which includes swimmer Anastasia Gurbanko, runner Diana Weissman, marathon runner Marrow Teferi, judoka Geffen Primo, and Paralympic Taekwondo fighter Yasper.
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As part of the sponsorship, the athletes receive a monthly grant totaling approximately NIS 600,000. By the time of the Paris Olympics in 2024, the scope of sponsorship will reach NIS 2.4 million.
Artium Dolgofiat said: “I am proud that Strauss, the leading food company in Israel, has chosen to support me on the way to the 2024 Paris Olympics and for that I am very grateful. I take great care of a healthy diet in my very conservative lifestyle, and I am happy with this connection.
Liraz Sofrin, Marketing Manager at Danone, said: “As an Israeli food company, connected to Israeli society, we consider investing in athletes a great privilege and are happy to assist them in the unique personal journey of each and every one of them on the way to the 2024 Paris Olympics. “And we hope the sponsorship will allow them to focus on the goal they have set for themselves. We wish Artium and the entire team great success in continuing their journey!”
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Gili Lustig, CEO of the Israel Olympic Committee, said: “I see great importance in the Strauss company’s support of Israel’s senior achievement athletes. We are happy that the company has chosen them as a leading figure with a positive and value impact in Israeli society. These are female and male athletes who are role models. Thank you to Strauss for helping to promote and cultivate Israeli achievement sports – blue and white sports ”
The signing event, which took place at the Strauss Group’s headquarters in Petah Tikva, was attended by Olympic Champion Artium Dolgofiat, Eyal Dror, CEO of Strauss Israel, Gili Lustig, CEO of the Israel Olympic Committee, Raanan Kowalski, CEO of Strauss Dairies, Avi Laufer, Marketing Director Of Strauss Dairies and Liraz Sofrin, Danone Marketing Manager.
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