Iberdrola and Spotify, together in the push for equality in the music industry

2023-09-19 12:03:41

Iberdrola expands its commitment to equal opportunities with a new alliance with Spotify, the largest audio streaming company in the world. On the occasion of the program ‘EQUAL‘, companies deploy a campaign to support female talent and promote their greater visibility.

Among the initiatives is a space launched on the platform to create ‘playlists’ starring female artists. This microsite, which offers the possibility of customizing lists based on how fans feel, will help boost their promotion within the platform.

The electric company will also be present at the ‘Spotify EQUAL Fest’ concert, Spotify’s first live music event. The artists Nathy Fur, Ptazeta, Natalia Lacunza, Judeline and Lola Indigo They will take the stage at the Wizink Center in Madrid at this event for equality on September 22.

The ‘EQUAL’ program will also invest in the careers of artists by developing their technical capabilities. At the end of the year there will be a charity gala whose funds will go towards training scholarships in areas such as production and sound engineering.

According to Spotify’s latest report, “Women at Full Volume,” only 1 in 5 artists on global charts are women. Nevertheless, Streams by Spanish female artists have increased by 60% since the launch of EQUALSpotify’s global initiative launched in March 2021 that aims to promote gender equality in music.

This collaboration is incorporated into the initiatives of Iberdrola HerEnergywith which the company promotes equal opportunities in areas such as music, employment or women’s sports, an area where Iberdrola is already a benchmark.

For them, with a global impulse

Iberdrola understands gender equality with a global approach and promotes it through disciplines such as sports practice. Since 2016, the company is the main promoter of women’s sports in Spain, helping 32 National Federations increase the number of women’s licenses by 42%. As is the case in Spain, also in Brazil and Scotland, the electricity company is the main partner.sponsor of the women’s national soccer team. In addition, since 2020, it has awarded the Iberdrola Supera Awards for sports initiatives that work towards gender equality.

The company’s commitment to equality also extends to promote a better future of work for all. For this reason, the Global Green Employment platform offers guidance, training and green employment. The creation of quality employment is a strategic axis of the company’s social commitment, which has planned close to 11,000 new hires in the group until 2025. In the last year alone, Iberdrola has hired more than 5,600 people, 36% of They are under 30 years old.