Time.news – Fashion and design in their production processes they determine a strong environmental impact and still too little is done to contain the damage caused to the planet by this important sector of the world economy, devoted to the sublimation of beauty and stylistic research.
It is precisely on this basis that it opens its doors in Rome on July 5th “PHYGITAL SUSTAINABILITY EXPO”, the first world event entirely dedicated to the ecological transition of the fashion and design system through technological innovation.
Workshop and collective fashion show
The event is organized by the SFIS – Sustainable Fashion Innovation Society – a non-profit association dedicated to supporting small and medium-sized enterprises that wish to innovate their product in a sustainable way and to raise awareness among consumers on the importance of making informed choices in purchasing. of clothing product and accessories. And it is precisely on these two tracks that the event takes place: exhibition itineraries, workshops and conferences and a collective fashion show to demonstrate how beauty and research can and should go in the direction of the ecological transition.
The previews of the companies
Thirty-two Italian and foreign brands and companies will preview their sustainable products and the technological innovations that have made its realization possible. Some examples: Zilli will preview its first entirely sustainable garments, Carpisa will unveil the 500eco suitcase made from the recycled material of 30 plastic bottles and Lamborghini will communicate the great sustainable innovations expected in the immediate future: the launch of the first hybrid car in 2023 and the first electric Lamborghini in 2026.
Alongside the established brands there will be start-ups and small artisan businesses which, in addition to exhibiting their sustainable product, will meet end consumers and interact with them. In fact, it is important to open it to the general public, who will be able to participate in the workshops, visit the exhibition, attend the fashion show but above all deal directly with creatives and manufacturers to understand how each of us can be decisive for the creation of sustainable fashion.
Consumer awareness
This is precisely the central element of EXPO: “Since all revolutions start from the bottom, the purpose of the Expo platform is also make the consumer aware, providing him with information tools on the very high incidence of the fashion and design sector for the pollution of our planet ”declared Valeria Mangani, President of SFIS.
Visitors, in fact, will be able to discover what is behind each single garment on display, thanks to the Phygital formula – physical and digital: the traditional sartorial mannequins will be accompanied by QR codes, which once framed will reveal technological innovations contained in every outfit because, it is known, technology plays a fundamental role in respecting the environment and in containing waste.
The companies will also have the opportunity to meet 20 qualified foreign buyers, selected for the occasion by the Italian Trade Agency.
Do not miss the conferences and workshops: 14 excellent speakers bearing the testimony of the companies, associations, federations that are determining the country’s green path: from Ernst & Young to CNA Federmoda, from WWF to the World Food Program will be able to reiterate in the collective interest what the conversion activity towards a sustainable approach is vital today.
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