Hanoi, December 24, 2025 — Some Apple-authorized retailers in Vietnam are now selling the iPhone 17 Pro Max 256GB for VND37.3 million (US$1,417), a subtle 1.3% price decrease from last month and 1.8% off the initial launch price. It’s a small shift, but in the fast-moving world of tech, even fractions of a percent can signal a bigger trend.
Shifting Preferences Drive iPhone 17 Pro Max Price Adjustments
The price adjustments reflect changing consumer demand, with the silver model gaining popularity while the cosmic orange variant sees softening interest.
- The 2TB version of the iPhone 17 Pro Max has also seen a price reduction of 1.6% since its release, now selling for VND63 million.
- Price cuts are currently limited to the cosmic orange and deep blue color options, with the silver version holding steady.
- The iPhone 17 Pro Max has quickly become Apple’s best-selling model, particularly the 256GB and 512GB storage configurations.
- Despite a recent launch in late September, the iPhone 17 Pro Max already ranked as the 10th best-selling device globally in the third quarter of 2025.
The 2TB storage option of the iPhone 17 Pro Max is also experiencing a price dip, currently listed at VND63 million – a 1.6% decrease since its launch. These adjustments aren’t uniform across all colors, however. While cosmic orange and deep blue models are seeing reductions, the silver variant has largely maintained its price.
Dealers attribute the price adjustments to evolving consumer tastes. Initially, the cosmic orange colorway generated significant buzz and demand, leading to temporary shortages and inflated prices. But the tide has turned. The silver finish has now become the preferred choice among buyers, with some reporting increased prices on the secondary market due to limited stock, according to Dan Tri newspaper.
Retailers report that the iPhone 17 Pro Max, released just three months ago, has quickly become the top-selling iPhone model, with the 256GB and 512GB storage options proving most popular. Despite its recent arrival on the market in late September, the 17 Pro Max secured a spot as the 10th best-selling device globally during the third quarter of 2025, according to Counterpoint Research’s Global Handset Model Sales Tracker.
This surge in demand is linked to a significant number of consumers who initially purchased iPhones during the Covid-19 pandemic between 2019 and 2021 now looking to upgrade their devices, Counterpoint Research added.
What factors are driving iPhone upgrades? A large cohort of consumers who purchased iPhones during the pandemic are now in the market for newer models, fueling demand for the iPhone 17 Pro Max.
