(LaPresse) «The theme of the name is important because logo, name, brand are the synthesis of a company. We have a clear idea of what we want to do, we have the customer at the center. We have a new name that today we are ready to show: Ita Airways. Alitalia is a historic, wonderful name that we wanted to pay homage to in the new one ». This was stated by Fabio Maria Lazzerini, Chief Executive Officer and General Manager of Ita, during the event of the start of the operations of the new national airline. «We come from a glorious past, the men and women who have worked for 74 years have brought a brand around, we don’t want to forget it but we want to give an idea of novelty because we are completely new. We keep the colors, green and red, which are the colors of Italy and Alitalia ».
October 15, 2021 – Updated October 15, 2021, 13:58
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