Justin Bieber Returns with New Album, ‘Swag,’ Signaling a Resurgence in His Career
A highly anticipated new chapter has begun for Justin Bieber, as the pop superstar released his seventh studio album, Swag, at midnight on Friday, July 11. The arrival of the 21-track project—plus one additional song—marks a significant moment for the artist, following a period of personal and health challenges.
A Surprise Release Following a Period of Uncertainty
The album’s release came just hours after Bieber announced its existence, generating immediate excitement among fans. He initially unveiled the tracklist—featuring songs like “All I Can Take,” “Daisies,” “Yukon,” “Go Baby,” and “Forgiveness”—through a video of a black-and-white billboard shared on his Instagram account. The unexpected nature of the announcement underscored a renewed sense of spontaneity in Bieber’s approach.
New Music and a Growing Family
Swag represents Bieber’s first full-length album since 2021’s Justice, which topped the Billboard 200 chart for two weeks. Since Justice, Bieber’s life has undergone a significant transformation, welcoming son Jack Blues with wife Hailey Bieber in August of last year. The couple prominently featured their 11-month-old son and Hailey in promotional materials leading up to the album’s release, including the Instagram billboard where Hailey is pictured holding Jack while Bieber stares directly at the camera.
Overcoming Health Hurdles and Reclaiming His Artistic Path
For years, the possibility of another Bieber album remained uncertain. In 2022, the artist publicly revealed his diagnosis of Ramsay Hunt Syndrome, a condition that caused temporary facial paralysis and prompted a step back from performing. However, in the months preceding Swag, Bieber began sharing glimpses of his return to the studio, signaling his renewed commitment to music.
The album also includes a unique addition: the track “Standing on Business,” which incorporates an audio sample from a viral exchange between Bieber and paparazzi in June. This inclusion demonstrates a willingness to embrace and incorporate moments from his public life into his art.
Bieber has already achieved considerable success throughout his career, securing eight No. 1 entries on the Billboard 200 chart. With Swag, he appears poised to continue his reign as a dominant force in pop music, demonstrating resilience and a continued passion for his craft.
Listen to Bieber’s Swag below.
