Influencer Campaign Drives 3.3 Million Views for Korean Rural Tourism
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A strategic partnership between the Korea Rural Community Corporation and a network of international influencers has yielded impressive results, generating over 3.3 million views of content promoting the nation’s rural destinations. The seven-month campaign, which concluded with a disbanding ceremony on Thursday, aimed to showcase the diverse charms of the Korean countryside to a global audience.
The Korea Rural Community Corporation successfully wrapped up its “2025 Global Rural Tourism Supporters (Tobagi Farm Tribe)” program, recognizing the contributions of 20 influencers from 14 countries. Selected last May, these content creators – boasting a combined following of 920,000 – embarked on a mission to highlight lesser-known attractions and experiences throughout Korea.
During the program, supporters visited nine rural tourist attractions, actively participating in travel programs and related events like the ‘Uiseong Rural Creation Tour.’ A total of 2,148 pieces of content related to their rural travels were posted across various social networking services (SNS), achieving widespread distribution both domestically and internationally.
Foreign Perspectives Resonate with Audiences
Content offering a foreigner’s perspective on Korean rural life proved particularly popular. A video documenting an “MT Cultural Experience” at the ‘Peanut Scent Blue Village’ in Gapyeong, Gyeonggi Province, garnered approximately 760,000 interactions. Similarly, a “Summer Surfing Experience” video filmed at ‘38 Peace Village’ in Yangyang, Gangwon Province, resonated with 750,000 viewers.
Collaborations with well-known influencers further amplified the campaign’s reach. In October, coinciding with the APEC Summit in Gyeongju, the corporation partnered with Australian influencer ‘Chambo’ to create a video series titled ‘If you give me 50,000 won.’
[URL for ‘If you give me 50,000 won’ video series with Chambo]
The videos, which featured Korean food preparation and a mukbang showcasing Korean beef rib jjim at Sesim Village in Gyeongju, have been lauded for their contribution to promoting rural gourmet tourism, accumulating 826,000 views.
Recognizing Campaign Success
At the recent disbanding ceremony, 19 supporters received certificates of completion, with one individual receiving a grand prize and three others earning excellence awards.
“Content produced by influencers of various nationalities played a big role in informing the world of the hidden charms of Korea’s rural areas,” stated a senior official from the Korea Rural Community Corporation’s Rural Resources Development Center. “We will continue to strive to revitalize K-rural tourism by strengthening consumer-centered promotion.”
The success of the “Tobagi Farm Tribe” program underscores the growing importance of influencer marketing in promoting tourism and showcasing the unique appeal of destinations beyond major urban centers. The corporation plans to build on this momentum, leveraging the power of social media to further enhance the visibility of Korea’s rural landscapes and cultural experiences.
