KPN Legends of Gaming Celebrates a Decade of Organic Growth and Community Engagement
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A new season of Legends of Gaming (LOG) launches today, marking ten years of successful collaboration between KPN and team5pm, and a remarkable achievement in organically building a dedicated gaming community. The first episode of LOGS10 is available this afternoon at 5:00 PM on YouTube.
The enduring popularity of LOG, a Dutch-language gaming program, is a testament to its creator-first approach and data-driven strategy. Over the past decade, the program has amassed an impressive following, reaching millions of Dutch gamers with 820 videos, showcasing 250 different games, and accumulating 26 million hours of viewing time – all achieved without paid advertising.
A Legacy of Collaboration and Content
The anniversary season underscores the strong partnership between KPN, a leading telecommunications provider, and team5pm, the production company behind LOG. This collaboration has fostered a decade of co-creation, with KPN’s fiber optic network providing the infrastructure for delivering high-quality content to viewers. Fourteen episodes are planned for this season, released every Monday at 5 p.m.
The current lineup features a mix of veteran and rising stars, including Don Gamemeneer, a mainstay of the show for all ten seasons, alongside Egbert, Stefan de Vries, Frank Slotta, Sean Demmers, Lien (StreamwithLien), Qucee, Chatmo, and Don Kaaklijn. The program has featured over fifty Dutch creators throughout its history.
The Mystery of The LEDGE and Expanded Digital Reach
The season’s trailer, filmed at Sound and Vision, introduces a compelling narrative thread centered around “The LEDGE,” a mysterious figure whose helmet has been on display for years. The season will culminate in live studio finales where fans will participate in crowning the “Legend of the Legends” and finally uncovering The LEDGE’s identity.
To broaden its appeal, LOGS10 is significantly expanding its presence on Snapchat, targeting a younger demographic aged 16 to 20. The LEDGE will actively engage with fans on the platform, offering behind-the-scenes content, hints about their identity, and Q&A sessions. This strategy is part of a broader push into shortform video content across Snapchat, TikTok, Instagram Reels, and YouTube Shorts, designed to maximize reach and attract new viewers.
Prioritizing Community and Connection
“After ten years, LOG proves that you can build a community completely organically with a data-driven, creator-first approach,” stated a senior official at team5pm. “This season we are putting extra emphasis on interaction and involvement. New is Snapchat, which allows us to better reach the target group of 16 to 20 years old, shortform is our discovery engine on Instagram, Tiktok and YouTube and The LEDGE is back as an exciting and recurring storyline that leads new viewers to the episodes and the live finals.”
KPN views its involvement with LOG as more than just a sponsorship opportunity. According to a company release, Mark Versteegen, Director of Sponsorship at KPN, emphasized that the program demonstrates “how real connection – digital and in real life – creates a close-knit community.” KPN aims to provide a seamless gaming experience through its network, stores, and events, fostering an inclusive and connected world for gamers.
bol, a major e-commerce platform, continues its partnership with LOG, increasing cross-promotion through bol.gaming to enhance discoverability and community engagement.
Legends of Gaming is owned by Bangjay and developed and produced by team5pm.
