Time.news – Enrico Letta e Giuseppe Conte, the two political leaders with the task of relaunching the Democratic Party and the 5 Star Movement and structuring the alliance in anticipation of the next administrative elections to choose the mayors of many cities including Rome, Milan, Turin, Naples and Bologna.

For Letta it is a return to the PD, in 2015 he resigned as a deputy in the Chamber and did not renew his card; for Conte, however, it is the first time as a leader of a political movement, coming directly from the Prime Minister. Two novelties on the Italian political scenario on which we measured sentiment – real-time analysis of the reactions and emotions of users regarding any event, local or global – of public opinion, and analyzed online conversations with * Kpi6 artificial intelligence algorithms.

In this phase the sentiment values, positive and negative, are almost identical for both; the negative ones (60% vs 62%) are however better than those generally found for other political leaders. We recall that the negative sentiment also includes many complaints and criticisms concerning the problems of the country, the measures expected and not yet implemented, and attacks on opponents belonging to other camps.

It is interesting to note the trend in audience appreciation for the resigning former Prime Minister: the curve associated with Conte (yellow) moves in a similar way to that of Enrico Letta (red), but rears up in coincidence with participation in the streaming assembly of the M5s, Thursday 1 April.

In the last year, the approval rating has always been high for the university professor – even the birth of one of his parties was hypothesized, estimated at 13.5% of consensus -. And despite Conte’s social communication reduced in March with few posts published and few topics covered, the positive sentiment remained intact, a capital of consensus that was reactivated as soon as it returned to video streaming, establishing itself as leader of the Movement and returning to all effects within the political arena.

Enrico Letta and Giuseppe Conte are united in tone, measured and constructive, but differ in the use of digital communication tools: in March on Twitter Letta was very active on many topics, on average publishing 4 tweets and 3 retweets a day, destined for to a not very large follower base (619,109 people): links with party circles in the territories, meetings with other leaders, thanks for the position. The basis for the construction of a wide, inclusive field, passing through the elaboration of a shared program. However, a communication that is not plastered, but also plays down. A strong propensity to use Twitter, surpassed only by Matteo Salvini and Giorgia Meloni, by far the two most active politicians in this sense.

Giuseppe Conte has a wider following on Twitter (998,294 followers) and has published only 4 celebratory and commemorative contents such as the National Day dedicated to the victims of Covid, Father’s Day, the 160th anniversary of the Unification of Italy, and best wishes for his work to Enrico Letta on the occasion of his appointment as secretary of the PD.

The leader of the M5s prefers to communicate on Facebook, as he had already accustomed us during his tenure at the Prime Minister’s office, an instrument in which he identified the target audience. Just on Facebook he published his long speech to the Assembly of the Movement to illustrate the new project and the political line.

Within the online conversations, Enrico Letta is associated with the events of the PD and Matteo Renzi, while Conte is associated with Mario Draghi, the management of Covid, the lockdown and the dpcm. A large audience of nostalgics who gladly remembers his government experience, making comparisons with the current management.

* Analysts: Gaetano Masi, Marco Mazza, Giuseppe Lo Forte
Journalist, content editor: Massimo Fellini


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