LG Display & Sony Honda Mobility: Display Partnership

LG Display to Power Next-Gen Sony Honda Mobility SUV with Exclusive Pillar-to-Pillar Display Technology

LG Display is poised to significantly expand its automotive display business, securing an exclusive contract to supply pillar-to-pillar (P2P) displays for Sony Honda Mobility’s upcoming sports utility vehicle (SUV), slated for release in teh north American market in 2028. This partnership builds upon existing collaborations, including the supply of a 40-inch P2P display for the ‘Apila’ sedan, and signals a deepening relationship between the two companies.

Expanding Footprint in the Premium EV Market

The agreement represents a major win for LG Display, extending its reach into the growing SUV segment of the premium electric vehicle (EV) market. Sony Honda Mobility unveiled a prototype of the next-generation SUV on January 4th,2026,the day before the opening of CES 2026 in Las Vegas.The vehicle will feature LG Display’s advanced P2P display technology, a key component in modern vehicle infotainment systems.

Did you know? – Pillar-to-pillar displays aren’t just for show. Thay can integrate multiple functions, like navigation, climate control, and entertainment, into a single, seamless interface, enhancing driver and passenger experience.

What is Pillar-to-Pillar Display Technology?

P2P displays are expansive screens that stretch across the entire width of the vehicle’s dashboard, from the base of the windshield pillar on the driver’s side to the corresponding pillar on the passenger side. These displays are becoming increasingly vital for delivering enhanced infotainment (IVI) experiences, a critical differentiator in the rapidly evolving EV landscape.

Building on Existing Partnerships

LG Display has already demonstrated its capabilities in this space, previously supplying automotive displays for Honda’s ‘Zero’ SUV model, showcased at CES 2025. The company is strategically focusing on the automotive electronics sector as a core growth driver,actively securing contracts with leading global automakers including Tesla,Mercedes-Benz,Hyundai Motor Company,and Kia.

Pro tip – Automotive display technology is rapidly evolving. Expect to see more curved screens, haptic feedback, and even integrated augmented reality features in future vehicles.

Automotive Display Market Poised for Explosive Growth

The market for automotive displays is experiencing rapid expansion, fueled by the demand for advanced in-vehicle technology. According to market research firm Omdia, the automotive premium display market is projected to grow from approximately $2.8 billion in 2022 to an estimated $13.4 billion by 2031. LG Display currently holds the largest market share in automotive displays, encompassing both LTPS (low-temperature polycrystalline silicon) LCDs and OLEDs 10 inches or larger.

While a company official declined to comment on specific customer relationships,the expansion of LG Display’s partnerships underscores its commitment to innovation and its position as a leading supplier in the automotive industry. This continued success positions LG Display to capitalize on the burgeoning demand for immersive and technologically advanced in-vehicle experiences.

Reader question – How will these large, integrated displays impact driver safety? What measures are being taken to minimize distraction? Share your thoughts!