Tomer Habaz |
Eli Barkat and Avi Luzon (Hagai Michaeli, Shachar Gross)
Not only the owners of Maccabi Petah Tikva and Hapoel Beer Sheva. Avi Luzon and Eli Barkat head the start-up company Playform, which has developed a special app that aims to improve players’ performance and provide them with digital training – all through the smartphone and through a dedicated app.
Luzon owns 17 percent of the company, while Barkat owns 40 percent through the BRM Group, an investment company that focuses on start-up investments in the fields of communications, Internet and software, founded by Eli and his brother Nir Barkat. BRM Ltd. currently owns approximately 28.75% of the shares of Meitav Dash Investment House, whose current market value is NIS 318 million.
As for the Playform company, the app gives a set of exercises and tools to the footballer that can help him improve his performance in a short time, with optimization suggestions and even nutrition. In addition, the trainee can also photograph the field in his possession and the app will adapt the training to him, as well as photograph himself and receive tips for optimizing the training. The company intends to develop into other industries: basketball, football, tennis and other sports, with the app being marketed worldwide and in these stages being completed in its development after raising tens of millions of shekels.
This is an artificial intelligence company that has come to change the picture when it comes to player training and everything in order to improve their ability. The company has developed an algorithm and computer vision that allows the player to measure himself in a variety of exercises and provide accurate results in real time – all through the mobile phone and through a unique application. This is a kind of digital football coach within the app, which accompanies the players from the first step and helps them improve through tailored training programs according to their performance, as well as provide mental tips and guidance for proper nutrition. Playform serves young players in more than 200 countries around the world.
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