We can only get to the moon without alcohol. Maybe
Mad Mikkelsen in “Intoxication”
Source: dpa-infocom GmbH
Mads Mikkelsen played a heavy drinking teacher in “Rausch”. Now he’s advertising non-alcoholic beer. This is an advertising model with significant potential. Caution! This text may contain traces of Uwe Tellkamp.
Wwe all drink far too little. Not water anyway. Alcohol. We need that in order to stay up to date, to be able to achieve something special. To bring us into balance.
Before we are taken into custody by the Good Templar police, we have to say that this is not our idea. That of people who are born with a blood alcohol content that is 0.5 per mille too low and who has to compensate for this. It comes from the Norwegian psychiatrist Finn Skårderud and is of course dangerous nonsense.
Thomas Vinterberg made a film out of it anyway. The 2020/21 won all major film awards. The best teacher-in-the-midlife-crisis actor Mads Mikkelsen played the high-level drinker from “Rausch”, a teacher in the mid-life crisis, so convincingly that one began to flirt with a self-experiment.
And now this. A poster. It’s hanging all over town. Mads Mikkelsen lies on it in a deep blue (!) suit, half in a kind of space capsule, holding a beer bottle that is strangely lit from the inside and looks so seriously into the camera that he really means what the slogan says: “The best 0, 0% from here to the moon? Probably.”
Aside from the astounding silliness of the line and the fact that you’d have to be pretty drunk to believe you could even get into a space capsule wearing a midnight blue suit, even if you’re Mads Mikkelsen, this confusing film reel game shouldn’t be schooled make.
You drive past something like that. amazed. Stuns. And crashed. Because da Vin Diesel, the biggest Petrol Head actor since Paul Walker died in a traffic accident, for example – dressed in a midnight blue suit – is lounging in an electric vehicle: “The best car without a gas smell from here to Daytona? Probably.”
Or because Uwe Tellkamp, probably the greatest Dresden actor of his generation, is squatting in a Frankfurt pub on the Main in a winegrower’s hat and midnight blue confirmation suit, looking at a decoration with Äppelwoi: “The most beautiful city in Germany from here to Flensburg? Probably.”
We may then also be spared Bibi and Julian with a book (“The best entertainment medium…”). Or Helene Fischer in Wacken (“The best festival…”). Or Lars Eidinger. More suggestions under #biszumMondprobably. Thanks.