2024-04-11 19:45:30
Everyone was shocked that the McDonald’s franchise owned by Omri Padan was bought by McDonald’s Global, but probably not for the right reasons. After thirty years in which McDonald’s Israel managed to survive the complex geopolitical situation without “getting dirty”, we reached the last line. They, McDonald’s Global, did not They want nothing to do with us, that is, they don’t care to remain friends but nothing beyond that. The sweet and sour sauce is over, only the sour remains.
It all started following the discounts and promotions that McDonald’s Israel gave to soldiers during the war, which caused the global chain to decrease in revenue. The decrease occurred mainly because of the consumer boycott that gained momentum, mostly in countries with a Muslim majority that boycotted the brand for involvement in and support for the war in Israel, which the chain denies. Resignation unfortunately did not help and sales of McDonald’s franchises fell between 50% and 90%.
If you look at the matter from a purely business point of view, you can understand McDonald’s worldwide. Why do they need this headache? To quarrel with the whole Arab world and his wife because of the Israeli franchisee? What functioning brand would want such a thing? According to reports, McDonald’s hoped that the transfer of franchises from Israeli hands would improve the company’s reputation in the Middle East, which is all well and good, but what about us? Who will improve Israel’s reputation?
If you look at the State of Israel as a brand, we have reached the point of depreciation. We are the crystal of the drinks, the twist of the chocolate, the ear of manna filled with poppy seeds, the matzah with a horus, the brussels sprouts, we have become hated in the eyes of the world. Even the USA, the faithful bestie, is starting to show signs of wear and tear. We are officially the annoying kid in the afternoon who eats snot and tells everyone his dad is a cop.
Joe Biden, in his own right, had to come all the way here just to see with his own eyes – what the hell is going on in the Israel “branch”?. So, when he arrived in Israel, after the Seventh of October, it felt as if he still had some kind of optimism that was probably based on vague nostalgic memories of a summer fling with Golda Meir on a slide under a eucalyptus tree in Kibbutz Gosher (at least that’s how I imagine it). But those days have passed, and Israel is currently in the most violent and abusive long relationship in all its seventy years. Under the leadership of Binyamin Netanyahu, a person who probably suffers from a narcissistic personality, cluster B personality, the head of the “dark trades” pyramid, his own value in “DSM 5”, the king of the bibists, smashing the chains of the sectarian demon, he is the one who brought Israel to the lowest place and the worst in its history. Mazel Tov.
Israel, which has lost almost all of its members and remains isolated, with no foreign or domestic policy or policy in general, continues to worsen its situation with visuals of the IDF bombs being spread everywhere, and the alienation from the world is gaining momentum.
When Biden said he was a Zionist he was not lying and when world leaders stood by Israel their intentions were genuine. But, and this is a great sadness, in the last six months Israel “succeeded” in making every imaginable mistake in order to lose the support of the free world and bring us one step away from being isolated and hated.
It is enough to look at what is happening in the revision, an infantile song contest that is supposed to symbolize peace and love, apparently, and has become a tool for political criticism. Aden Golan, the representative of Israel, receives threats on her life on a daily basis. It is so serious that the management of European Broadcasting had to publish a statement on the subject: “The European Broadcasting Union recognizes the depth of emotions and the strong opinions that the Eurovision Song Contest evoked this year – against the background of a terrible war in the Middle East, we understand that people will want to engage in debate and express their deep opinions on this matter. However , we would like to address the concerns and discussions surrounding this situation, particularly the targeted social media campaigns against some of our participating artists.”
If we “enjoyed” moments of grace after the shiva in October, the world is no longer there. For them, the event is over, kidnapped or not, you will end the war in five. We, the public, and not a little to the media’s fault, are not exposed to even a quarter of the publications and photos that illustrate the destruction that the war has created in Gaza. The so-called things that you see from there are not seen “here”. “We the good are the bad” we keep telling ourselves, so yes, maybe we are the good but also stupid. Because otherwise how is it that only we are sure of our righteousness? At least back it up with actions, even if it’s in appearance. And if we should be afraid, ashamed, lie, mumble, or whisper that we are from Israel and Jews around the world suffer violence and anti-Semitism, because of what is happening to us? This is a clear enough indication that the brand has lost all value and even Michael Rapaport will not be able to save it.
#final #Netanyahu #destroyed #brand #called #Israel