Reels, the short videos that can be created using the Instagram application (Instagram) and also through the social network Facebook (Facebook), are Meta’s great hope to compete with TikTok and attract the young audience back to it. Now the company is announcing a number of steps designed to further strengthen the platform, and allow creators to more effectively distribute the videos – and also earn more.
The most significant innovation is support for publishing Reels on Instagram and Facebook at the same time, with one click. Meta believes that this feature will allow the creators to increase the audience, and enjoy profits thanks to the advertisements that will be displayed on both platforms.
Within Facebook, users will now be able to create Reels videos almost automatically thanks to the connection between previously published “stories” numbers. The tool for creating remix videos on Facebook also aligns with that of Instagram, with the option of displaying the original video alongside the new one.
Creators on Facebook will be able to attach to the Reels videos a sticker that encourages viewers to comment on their own video and links the comments. In addition, the content creators will be able to benefit from Creator Studio, a more advanced tool for creating videos that also displays various data on the average viewing time of the video, the type of audiences that reach it and more – information that should help create more quality and popular videos.