Microsoft plans to develop a completely cloud-based version of Windows that will display ads in order to stem the decline in PC sales and lower prices.
It’s no secret that sales of Windows PCs are in sharp decline. Microsoft has been particularly hard hit by the downturn in the PC market. which now lasted three consecutive quarters; Its financial results are poor in this sector. In fact, Microsoft sells fewer Windows licenses to manufacturers as a result of declining PC sales.
Microsoft’s failure to recover also wouldn’t be due to the release of Windows 11 last year. Obviously, the new operating system did not attract as many users as Microsoft had hoped. The operating system will make up just over 15% of the PC market. Because it will have a hard time competing with a well-installed version of Windows 10.
PC costs can be lower by displaying ads
Perhaps Microsoft has found a way to put an end to this phenomenon. By providing less expensive computers financed in part by displaying advertisements, the American giant hopes to attract new customers. The company will consider providing a fully cloud-based system at the same time. It can be accessed with a paid subscription.
However, this is what a number of job advertisements by Microsoft indicate. The company is hiring engineers who will take responsibility for “building a new trend for Windows in the world of cloud first”. In order to provide more computing power on demand and create a hybrid application model that spans from on-premises to the cloud, Microsoft will already be “moving Windows to a place that combines the benefits of Cloud and Microsoft 365.”
Microsoft Computer in the Cloud, which debuted last year, and Windows 365, for professionals, offer a similar offering. However, the price of this subscription is unimaginable to the general public. Microsoft can therefore rely on displaying advertisements to reduce the cost of this subscription.
Microsoft has some experience in this area. In fact, it is he who offers discounted ads to Netflix in exchange for its new subscription. Additionally, the company already has a solid understanding of how ads are displayed in Windows. He has demonstrated this on numerous occasions, for example by showing ads to convince Windows users to use Microsoft Edge. Or sign up for a OneDrive subscription.