Mistreatment in nursing homes: Orpea changes its name to try to forget the scandal

2024-03-21 14:32:46

Erased, erased, buried, the name Orpea written in cold blue letters, chosen more than thirty years ago by its creator, the neuropsychiatrist Jean-Claude Marian. Now it’s time for Emeis, which means “We” in Greek, with its rounded logo in warm, orange colors, with two hands surrounding the name. “The Orpea brand has been damaged,” explains Laurent Guillot, the group’s new general manager for a year and a half. It had become synonymous with scandal.”