Registration officially opened yesterday for the 61st Boat Show, organized by Confindustria Nautica, scheduled in Genoa from 16 to 21 September next. The Boat Show is preparing its sixty-first edition after a complex and important year in which the event stood out as the only event in the sector organized in presence in Europe managed in the name of the effectiveness, safety and quality of contacts for exhibitors and for the public. The market data downstream of the event certified the results obtained, as emerged from the statements of the exhibitors and from the analyzes of Assilea (the Italian association of leasing companies) which indicate an increase of 21.34% in the number of contracts stipulated. in 2020, with a peak in October, in correspondence with and following the event.
The 2020 edition of the Genoa Boat Show, says Saverio Cecchi, the president of Confindustria Nautica, “represented a historic milestone, an edition that symbolized Italian courage, quality, know-how and a strong signal for the restart of the economy. This year we want to capitalize on the great work done and once again creating a concrete and effective event, tailor-made, in this still complex situation, to continue to respond to the needs of the market and allow the real meeting between supply and demand and business development “.
“We still have a particular period ahead of us, but both the trend in the boating market and what we achieved in 2020 – comments Carla Demaria, CEO of I Saloni Nautici – confirm the reliability and strength of our project. Expectations for the Genoa Boat Show are very high, also based on the experience of the sixtieth edition, in terms of effectiveness, safety and results. The market awaits the event, which has proved to be a fundamental tool for companies. . The organizational machine is already operational, we are ready for this new challenge, to which we present ourselves with an international communication plan that will be able to keep the focus on the centrality of the Boat Show.
The Boat Show is the consolidated and indispensable point of reference for the excellence of the Made in Italy sector and the priority strategic tool for the whole yachting sector, which guarantees the qualified presence of international exhibitors, professionals and press thanks to to the support of Ice and Simest.
The ten-year agreement signed in June 2020 with the Liguria Region and the Municipality of Genoa, and also supported by the Western Ligurian Sea System Authority, for the organization of the event, owned by Confindustria Nautica, offers stability and the possibility of long-term programming of the event, which from 2023 will also be able to take advantage of a completely renovated and functional exhibition area, as part of the redevelopment project of the Levante Waterfront in Genoa, which puts the Boat Show.