Walmart-backed fintech OnePay is rapidly expanding its cryptocurrency offerings, adding support for 10 new tokens on March 20, 2026. This move signals a significant step toward OnePay’s ambition to become a comprehensive financial services application for millions of consumers, integrating digital assets alongside traditional banking products. The expansion comes at a time of volatility in the crypto market, with the Crypto Fear & Greed Index currently registering a score of 9, indicating “extreme fear,” yet OnePay is moving forward, a potentially contrarian bet on long-term retail demand.
The newly supported cryptocurrencies include XRP, Solana (SOL), Dogecoin (DOGE), Cardano (ADA), Bitcoin Cash (BCH), Chainlink (LINK), PAX Gold (PAXG), Shiba Inu (SHIB), Polkadot (DOT), and Uniswap (UNI). This builds upon the platform’s January 2026 launch of Bitcoin and Ethereum trading, and subsequent additions of SUI, Polygon (POL), and Arbitrum (ARB), bringing the total number of supported cryptocurrencies to over 15. All crypto services are provided through Zero Hash LLC and Zero Hash Liquidity Services LLC.
OnePay’s strategy centers on lowering the barriers to entry for cryptocurrency investment. By embedding crypto trading within an application already used for everyday purchases and bill payments, the company eliminates the need for users to create and manage separate exchange accounts or digital wallets. This approach mirrors the success of platforms like PayPal and Cash App, but leverages Walmart’s massive retail footprint – serving approximately 150 million U.S. Customers weekly – to reach a broader audience.
A Superapp Strategy Built on Retail Reach
The potential impact of a Walmart-backed fintech entering the crypto space is substantial. Unlike many native crypto platforms, OnePay possesses an established distribution channel and a built-in user base. This positions the company to onboard individuals who may have previously been hesitant to engage with dedicated cryptocurrency exchanges. “We’re building a financial services destination,” said Ron Rojany, OnePay’s General Manager for the core app and crypto, framing the expansion as part of a long-term vision for the platform.
The timing of this expansion is noteworthy. Despite recent market turbulence – including $73 million in crypto liquidations affecting long positions in a single 24-hour period – OnePay is actively increasing its crypto offerings. This counter-cyclical move suggests institutional confidence in the eventual recovery of the market and sustained retail interest. The broader financial landscape is also seeing increased attention on “superapp” models, combining various financial services into a single platform.
Competition and Regulatory Considerations
OnePay isn’t alone in pursuing the superapp vision. Coinbase CEO Brian Armstrong has outlined plans for a similar platform integrating credit cards, payments, and Bitcoin rewards. However, Coinbase lacks Walmart’s established banking relationships and extensive physical retail presence – a significant competitive advantage. The race to build compliant financial superapps is accelerating globally.
OnePay is taking a cautious approach to regulatory compliance, explicitly stating that its crypto products are not FDIC insured and require users to acknowledge investment risk disclosures. This stance aligns with growing calls for clearer regulatory frameworks for crypto within broader financial applications. Paul Atkins, former SEC Commissioner, has publicly supported regulatory frameworks for financial services superapps, a positive signal for OnePay’s integrated banking and crypto model.
Looking Ahead: Potential for Offline Crypto Payments
While OnePay currently allows users to buy, sell, and hold cryptocurrencies within the app, the possibility of enabling offline crypto payments at Walmart stores remains unconfirmed. However, the company is reportedly building the necessary infrastructure. With Walmart’s net U.S. Sales reaching $462.4 billion in fiscal year 2025, according to the company’s annual report, the potential for integrating crypto into its vast retail network is substantial.
Unconfirmed Valuation and User Growth
Unconfirmed reports suggest OnePay is currently valued at $4 billion and has surpassed 3 million monthly active users. If accurate, this would position the company among the fastest-growing fintech crypto platforms in the United States. However, these figures have not been independently verified.
OnePay plans to continue expanding its token list, prioritizing assets that demonstrate strong demand, liquidity, regulatory clarity, and long-term utility. Rojany emphasized a “thoughtful” approach to expansion, aligning asset selection with how customers use and perceive their money.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risks. Always conduct your own research before making any investment decisions.
The next key development to watch will be OnePay’s progress in expanding its crypto offerings and potentially integrating them with Walmart’s in-store payment systems. The company’s success will likely hinge on its ability to navigate the evolving regulatory landscape and maintain a secure and user-friendly platform. What are your thoughts on OnePay’s expansion into crypto? Share your comments below and let us recognize how you see this impacting the future of finance.
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