“Who are the characters of Primavera and why do they dance in an orchard and not in a ballroom?”. And again: “Why is the Medusa depicted on a shield?” These are just some of the questions of the young protagonists of the ‘Pills of Art Junior‘, online on the Menarini Group YouTube channel in Italian and English, to get to know and introduce their peers to some timeless masterpieces. The short videos describe curiosities, details yet to be revealed and anecdotes about the most famous works of art, mainly of the Italian Renaissance. And they do it thanks to the questions of very young people and the simple and direct answers of (almost) equally young experts in the art world.
Caravaggio’s Medusa, Botticelli’s Primavera and Raphael’s Madonna della seggiola are the first Pills of Art Junior of this channel, which will be enriched every month with new micro pills alongside, in a new section, the very popular Pills of Art. last, video stories of just over a minute, have achieved incredible success – underline the promoters – with 18 million views in 8 languages (Italian, English, Spanish, French, German, Russian, Turkish and Chinese) and have managed to to intrigue and bring the most disparate users closer to art.
“The world of art is made up of colors, stories, fascinating figures which in traditional explanations are however obscured by languages that are often boring, especially for children – they underline Lucia and Alberto Giovanni Aleotti, shareholders and board members of Menarini – With the Pills of Art Junior we wanted to discover art with their eyes and their curiosity, on a journey to discover a different world of art, full of nuances, legends and fun that brings those details back to us adults too that when we grew up we stopped noticing “.
The Pills of Art Junior represent one of the stages of a long journey that began more than 60 years ago with the first publication of the annual Menarini monograph, still published, and then continued with the experience of video pills, confirming the attention to art Italian brand that has always characterized the Menarini Group.