Paris 2024: blue, white… pink, how the Olympic outfits of French athletes are imagined

The color gradient is bold. Chosen by Le Coq sportif to design the outfits of the French teams during the 2024 Games, Stéphane Ashpool was not satisfied with the traditional blue-white-red, but merged these three colors to create shades of pinks and turquoises. . “We live in a France rich in its diversity but, when I look at the tricolor flag, I see three split colors. The idea was to intertwine them to create a feeling of connection and show the diversity of bodies, sports and cultures”, deciphers the designer.