2023-11-12 16:24:12
The new office of the League of Directors, Advisers and Responsible for Communication and Marketing (LIDICOM) was installed on Friday November 10, 2023 in Ouagadougou.
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The League of Directors, Advisors and Managers of Communication and Marketing of Burkina Faso is an association bringing together communication professionals in Burkina Faso. It brings together institutional communicators and communications officers, advisors from public, private and diplomatic structures.
In terms of review of four (04) years of management, the outgoing office notes with satisfaction the actions of the members and supporters of LIDICOM. Several activities have been carried out over the last four years by LIDICOM and achievements have been made despite multiple difficulties. In terms of achievements, this first mandate of the outgoing office was marked by the institutional anchoring of LIDICOM, and the strengthening of the capacities of the members of the association.
For the incoming Bureau, with nine (09) members, the challenges are enormous. “LIDICOM is an association which promotes excellence in communication management and which says excellence in communication means training. This is why we want to build our mandate on training and sharing experiences so that the association can take off while taking into account the current realities of the country,” said Pauline Kaboré/Yaméogo, incoming president of the association.
The Minister in charge of communication, culture, arts and tourism, Jean Emmanuel Ouédraogo, in his speech, congratulated the outgoing office and invited all LIDICOM stakeholders, particularly the incoming office, to work for good communication . “The challenges in terms of communication are immense, especially in our context where one of the government’s major battles is to unite the sons and daughters of Burkina to overcome the terrorist hydra.
As you know, communication must play a leading role in the fight against terrorism. It can, in fact, contribute to the promotion of social cohesion and facilitate peaceful cohabitation despite ethnic and cultural differences,” declared Rimtalba Jean Emmanuel Ouédraogo.
As a reminder, the League of Directors, Advisors and Managers of Communication and Marketing of Burkina Faso (LIDICOM-BF) was created on March 18, 2018 with the aim of cultivating excellence in the management of communication and marketing for the benefit of legal entities, individuals, products and services.
Amidou OUEDRAOGO (intern)
Burkina 24
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