Streaming platform Plex has partnered with Fandango to let U.S. users buy movie theater tickets directly from film title pages. Launched this week, the integration connects Plex’s streaming discovery data with Fandango’s ticketing system while using Kochava attribution to measure studio and advertiser campaign conversions.
How Plex and Fandango Integrated Movie Ticketing Into Streaming
Popular streaming platform Plex has joined forces with Fandango, enabling U.S. consumers to look up showtimes and purchase cinema tickets while exploring and viewing movies. Resulting from this collaboration that launched this week, American Plex users will notice a Fandango ticketing choice on the title screens of films currently showing in cinemas. The integration lets them click through to Fandango to find showtimes and buy tickets.
Plex and Fandango Partner on Movie Discovery and Ticketinghttps://t.co/HkZWxynUrP
Launched back in 2011, Plex provides a variety of streaming choices ranging from complimentary, ad-supported live and on-demand content up to transactional VOD. By leveraging its community and discovery initiatives, the business has successfully competed in a streaming sector led by large industry giants like Amazon and Roku, maintaining a presence in upwards of 180 countries alongside exceeding 42 million active monthly users.
Why Content Discovery and Community Watchlists Drive the Deal
Content discovery is a frequently cited challenge in the streaming industry, with various players trying to crack it. The Letterboxd-like community aspect of Plex is a key element in the partnership, with more than 45 million users creating watchlists, giving the platform an advantage in a marketplace where average viewers struggle to find films and series of interest.
Our vision is to make Plex the place where people can discover what to watch, regardless of where that content lives. Fandango lets us extend that experience to all theatrical releases in the U.S., giving fans an easy way to act once they find a movie they want to see.
Scott Olechowski, co-founder and chief product officer of Plex
Fandango has branched out from its origins, adding general-entertainment streaming and other offerings, but it remains the leading online movie ticket seller, selling tickets for 31,000 movie theater screens in the US. Fandango leverages data from Plex’s streaming service, which makes more than 100 million streaming decisions each month, including ratings and cross-platform viewing.
Plex has a unique view into what movie fans are actively considering, from what they’re searching for to what they’re watching across services.
Jerramy Hainline, EVP of Fandango
By connecting those discovery signals with Fandango ticketing, we’re making it easier for fans to turn that interest into a trip to the theater, while giving studios and advertisers a more direct, measurable path to ticket sales.
Jerramy Hainline, EVP of Fandango
What Kochava Attribution Means for Studios and Advertisers
Additionally, the setup features direct tracking powered by measurement company Kochava, designed to supply studios and brands with enhanced insights regarding the conversion of marketing campaigns and user engagement into actual ticket purchases. As more of streaming has shifted toward advertising over the past few years, knowing how ads prompt purchase decisions is a major strategic focus.
For studios and advertisers, we’re also creating a more measurable path from discovery to purchase, helping marketers understand which campaigns are converting.
Scott Olechowski, Plex’s co-founder and chief product officer
This venture into cinema ticket transactions arrives more than two and a half years subsequent to Plex introducing its streaming platform that supports movie rentals. Plex also launched a free ad-supported television (FAST) streaming service and added social media capabilities, providing additional revenue streams beyond its media server software, where users share movies they own with friends and family without paying Hollywood licensing fees.