Pro Sieben Sat.1 Secures Six-Year Deal for German Handball Broadcast Rights
A major broadcasting agreement will bring German national handball to a wider audience,as pro Sieben Sat.1 has acquired the rights to approximately 60 international matches featuring the men’s and women’s teams of the German Handball Federation (DHB), alongside the rights to the next three handball world championships.The deal, announced at the SpoBis congress in Hamburg, underscores the growing popularity of the sport and represents a significant win for the broadcasting group.
The six-year contract encompasses all home international matches for both the men’s and women’s national teams, as well as select away games.this acquisition builds upon Pro Sieben Sat.1’s existing portfolio of handball rights, solidifying its position as a key broadcaster of the sport. According to a company release, the move reflects the increasing viewership and commercial appeal of handball in Germany.
“The national handball team’s games have become crowd pullers,” a senior official stated, highlighting the sport’s rising profile.the DHB, led by board chairman Mark Schober and sports director Gernot Bauer, views the partnership as crucial for expanding the reach of German handball.
The agreement is expected to provide ample financial benefits to the DHB, enabling further investment in player development and national team programs. The long-term nature of the contract also offers stability and predictability for both the federation and the broadcaster.
Alongside the broadcast rights proclamation, Pro Sieben Sat.1 promoted several subscription offers:
- 1 Month: €29, transitioning to €36.50 per month.
- 12-Month “Fun” Package: €329 (a €110 savings).
- 24-Month “Fun” Package: €529 (a €349 savings).
- HORIZONT Digital: Full access to HORIZONT Online, including articles, e-papers, and an online archive, with multi-user license options available for teams.
this strategic investment by Pro Sieben Sat.1 signals a strong belief in the continued growth of handball’s fanbase and its potential to deliver significant viewership numbers in the years to come.
Why: Pro sieben Sat.1 secured the broadcast rights to capitalize on the growing popularity of handball in Germany and expand its sports programming portfolio. The DHB sought a long-term, financially beneficial partnership to support player development and national team programs.
Who: Pro Sieben sat.1, the German Handball Federation (DHB) led by Mark Schober and Gernot Bauer, and handball fans in Germany are the key players involved.
What: Pro sieben Sat.1 acquired the exclusive broadcast rights for approximately 60 international matches of the German men’s and women’s handball national teams, and also the rights to the next three handball world championships, in a six-year deal.
How did it end?: The deal was finalized and announced at the SpoBis congress in Hamburg. Pro Sieben Sat.1 instantly began promoting subscription packages to access the content, signaling the start of the broadcasting agreement. The contract provides financial stability for the DHB and a significant content acquisition for Pro Sieben Sat.1,solidifying their position in the German sports broadcasting market.
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