Quick Super Online Service, came up with a TV campaign starring Lior Ashkenazi with an estimated investment of about NIS 1 million. The campaign from the Citymedia advertising agency will also be promoted on social media and digitally.
The purpose of the campaign is to deepen the public’s familiarity with the brand and its benefits and promote a one-off promotion of 50% discount on the second product, on a variety of products from Italian, Asian and American cuisine.
The campaign comes after earlier this month, the competition authority approved the establishment of the joint venture of Kwik and the Electra group, in which they will sell supermarket products online, and in the following stages products from different categories.
According to Gal Bar Lev, Kwik’s marketing director: “We want to continue our positive trend, as the fastest growing retail company for 2021, and for that we want to establish ourselves even more in consumer awareness. In the campaign we state that for us it’s not a delivery, it’s a mission, because our goal is to save our customers super valuable time and provide service above which is expected in every delivery, and due to the unique model according to which we work, we can also do this. We are currently the third largest company in the field of online food retailing in Israel and are planning many steps in order to consolidate our grip on the market. Our joint venture with Electra, for example, will be an excellent opportunity to change the balance between the players in the market so that there is no hegemony that creates a lack of competition, and the one who will benefit from this is the Israeli consumer.”
The products in the sale, as well as the other products on the website, can be received by express delivery from day to day (on Sunday-Thursday by ordering until 4:00 p.m., on Fridays by ordering until 10:00 a.m. and depending on the availability of the delivery windows on the website). Shipping is the lowest cost on the market (among the competitors), or free shipping on orders over NIS 499. New customers have a month of free shipping on orders over NIS 250. Also, Kwik offers a self-pickup ordering service within two hours from a variety of collection points throughout the country, without getting out of the car, when Kwik employees are the ones who load the shopping into the car. The innovative service that Kwik offers enables a quick and convenient shopping experience, and has a high standard of customer service, which is a leading value that is always in front of the eyes of the company’s employees – from the picker, who chooses the freshest and highest quality products for the customer, to the service representatives who provide answers via online chat on the website and in the variety of digital platforms.