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Chennai: Aavin management has ordered the authorities to reduce the sale of ‘orange’ milk packet cards. 40 lakh liters of milk is procured from farmers every day through Aavin company. It was divided into three grades and sold in orange green blue packets.
DMK After coming to power, the price of milk was reduced by three rupees per litre. Accordingly, 500 ml. A packet of orange milk is sold at Rs 24, a green packet at Rs 22 and a blue packet at Rs 20.
Aavin milk cardholders are given a discount of Rs 1 on orange and green packets and Rs 1.50 on blue packets. For this every 15 days milk card is given to general public. Aavin’s company is running into losses due to the reduction in milk prices. The price of private milk has been increased three times. As a result, the farmers who supply milk to Awain expect additional purchase price.
In order to avoid the loss of milk, the sale of red milk packets has been started. It is 500 ml. 30 sold for Rs. By increasing the sales of this milk, the losses of the cows can be reduced significantly. So it has been decided to reduce the sale of orange milk and increase the sale of red milk packets. It has been reported that after Diwali, the production of orange milk packets will be reduced by 80 percent.
In advance of this, the authorities have been instructed to distribute red colored milk cartons to the general public instead of selling orange colored milk cartons. It is planned to be implemented from October 15. This has forced consumers to buy milk at an additional price. DMK Election promises are also questionable.
Why red instead of orange?
A packet of blue milk contains 3 percent fat and 8.5 percent other nutrients. A packet of green milk contains 4.5 percent fat and 8.5 percent other nutrients. A packet of orange milk contains 6 percent fat and 9 percent other nutrients. A liter of cow’s milk is purchased at Rs 32 and buffalo milk at Rs 41 through Aavin’s company. Nutrients including fat are separated from it and butter, ghee, milk powder etc. are prepared.
In the blue and green packets, the extracting and selling of most of the nutrients makes A’s company profitable. The orange milk packet does not extract much of the nutrients. When the DMK came to power, the price of a packet of orange milk was reduced by two rupees. Due to loss of procurement, excessive separation of nutrients, production cost, vehicle rental, etc., the sale of orange milk causes a loss of up to three rupees per liter to Aavin’s company. At the same time, through the sale of red milk packets, a profit of Rs.8 to 10 per liter is made. Therefore, it has been decided to reduce the sale of orange milk and increase the sale of red milk packets. Orange milk has distinct consumers. Efforts are being made to make them buy red milk packets.
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