Reiner Hoeps, president of Mercedes-Benz France, new president of the company in Spain

2023-05-23 13:17:25

On June 1, Mercedes-Benz will undertake changes in its direction that affect both Spain and Portugal. Roland Schell departs from his functions after six years as President of Mercedes-Benz Spain, the last two also at the helm of the Iberian cluster as Head of Mercedes-Benz Iberia, which encompasses the Spanish and Portuguese markets.

Reiner Hoeps, until now President of Mercedes-Benz France SAS, will be the new President of Mercedes-Benz Spain and Head of Mercedes-Benz Iberia on June 1.

Roland Schell developed the “Own Retail” organization (subsidiary dealerships of the brand) in France as President from 2005 to 2008, later being appointed Managing Director of Mercedes-Benz Cars France.

Between 2011 and 2017, Roland held the position of President of Mercedes-Benz Italy and in September 2017 he joined the Spanish subsidiary as President of Mercedes-Benz Spain. He has also led the creation of an Iberian cluster and was named Head of Mercedes -Benz Iberia in September 2020.

Roland Schell

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In addition, and as a highlight, it has developed the agency model project that the brand is implementing globally and that will be released in 2024. As of June 1, Roland Schell will assume the position of President of Mercedes-Benz Switzerland.

He will be replaced by Reiner Hoeps, currently Chairman of Mercedes-Benz France SAS, who will assume the positions of Chairman of Mercedes-Benz Spain SAU and Head of Mercedes-Benz Iberia from June 1. Reiner Hoeps returns to the Spanish market after having been President of Mercedes-Benz Spain in 2016 and 2017 until the arrival of Roland Schell.

Reiner Hoeps

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In these years in the French market, Reiner and his team have successfully contributed to the transformation of the brand in Europe by achieving and defending the leadership position in the French premium market, while restructuring the dealer network and improving brand perception significantly.

Among its main challenges will be the consolidation of the cluster in the Spanish and Portuguese markets and the development of the business in the midst of a transformation of the brand to “Electric Only” (Mercedes-Benz aims to be fully electric by 2030 provided that the conditions of market allow).