Pöllauberg, Austria – January 13, 2026 – The motorsport community is mourning the loss of Renate Pfeifer, a familiar face at mountain rallies and the driving force behind Pfeifer Motorsport Videos since 2008, who passed away recently.
A Mountain Rally Family Loses Its “Mom”
Renate Pfeifer’s dedication to capturing the thrill of motorsport, combined with her warm personality, made her a beloved figure in the rally world.
- For over 15 years, Renate Pfeifer documented motorsport events through her videos.
- She was known for her cheerful demeanor and unwavering presence at rallies, regardless of the weather.
- Many in the community affectionately referred to her as the “Mom of the mountain rally.”
- Her family’s deep involvement in motorsports was a cornerstone of her passion.
Renate was more than just a vendor at the sales stand; she actively participated in preserving the memories of motorsport, often found behind the camera capturing the excitement. Her friendly smile, readily available DVDs, and approachable nature made her a central figure for many enthusiasts.
The Pfeifer family’s commitment to motorsports and mountain rallies ran deep, fueled by heart, passion, and unwavering solidarity. Even when facing personal health challenges, Renate consistently showed up, whether battling snowy conditions in Pöllauberg or the heat of 31°C in Ilirska Bistrica. She always made time for a quick chat, a kind word, or a simple greeting.
Despite perceptions of competition among video teams, a strong sense of camaraderie existed. With Renate’s passing, the community has lost a unifying presence, someone many considered the “Mom of the mountain rally.”
She will be remembered as a dedicated, warm, and passionate individual. The motorsport community extends its deepest condolences to the Pfeifer family during this difficult time, wishing them strength and peace.
Thank you, Renate, for all the memories you captured for us.
