Reopening of Iconic Electrical Goods Store in Tel Aviv’s Herzl Street

2024-03-03 13:13:34

Those who grew up in central-southern Tel Aviv are probably familiar with the electrical goods store located on the street Herzl 25 in Tel Aviv, which became one of the symbols of the neighborhood, since it was established in 1974 by the Aharoni family, headed by the family’s father, Yigal Aharoni. The store that was established then, in the 70s, quickly became a household name among the residents, as it was among the first in the city to sell household appliances. “We used to come there as children and spend most of the day there. In Dad’s shop we learned all the basics, it was the best trade school“, proudly says Efi Aharoni, son of Yigal Aharoni and CEO of the Hamilton Group today.

Last week, the Hamilton Group decided to reopen its first and oldest store and offers attractive promotions of up to 50% off the entire store, on the occasion of the 50th anniversary celebrations.

Example products:

• 2000W heat spreader instead of NIS 99 – only 38 shekels
• Electric kettle 2000W instead of NIS 79 – only 28 shekels
• A built-in 65 liter baking oven instead of NIS 999 – only 888 shekels
• 7-ribbed radiator instead of NIS 329 – only 148 shekels
• Washing machine 7 kg instead of 1,290 shekels – RK 888 shekels
• Toaster oven 1400W instead of NIS 549 – 318 shekels
• 150W coffee grinder instead of NIS 109 – only 58 shekels
• Elion refrigerator instead of 1,290 shekels – RK 888 shekels

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