(ANSA) – ROME, MAY 26 – The Salone del Mobile for the 2021 edition, the first after the pandemic, presents itself with a new name and a new logo. It will be called ‘supersalone’ and will be curated by Stefano Boeri with five co-designers. The event, scheduled from 5 to 10 September at Fiera Milano Rho, will be open every day not only to operators but also to the general public. “It will be a special event, before the sixtieth edition of 2022 – said Stefano Boeri, curator of the edition -, it will be one of the first large public crowd events that will take place after the pandemic not only in Italy but in the world. innovations but also catalog products and will do so by allowing visitors to purchase them online “. The ‘supersalone’ of 2021 is still unknown how many pavilions of the Rho fair will occupy: “we are thinking about 6-7 pavilions, then it will depend on the companies’ response. We are happy and optimistic. In addition to the companies there will also be design “, added Boeri. “Accepting the challenge of organizing a special event, a” supersalone “, in such a difficult and complicated year, is the tangible sign of how much our entrepreneurs and the Federation have thrown their hearts over the obstacle – said Claudio Feltrin, president by FederlegnoArredo – to bring, once again, the design community, national and international buyers, the media and also the general public to Rho Fiera, to participate in an event that has no equal in the world and that only the city of Milan is able to accommodate “. (HANDLE).
Salone Mobile: ‘supersalone’ with a new format and concept – Entertainment