Kim Kardashian’s Skims Launches “the Ultimate Bush” – A Thong with Faux Pubic Hair
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A daring new product from Kim Kardashian’s shapewear line, Skims, is sparking conversation – and selling out quickly. The brand recently introduced a thong adorned with faux pubic hair, dubbed “the ultimate bush,” available in 12 colors and sizes ranging from XXS to 4XL.
A Playful Provocation in Underwear
The launch is the latest example of Skims‘ penchant for generating buzz through unconventional designs. The company’s website greets visitors with a retro-style advertisement reminiscent of a 1970s game show, featuring a host and models posing the question: “Does the rug match the curtains?” Clicking the ad reveals the tagline: “with this iconic new item, your rug can be any colour you want.”
The thong itself is described as Skims’ “dariest piece yet,” crafted from sheer, stretchy mesh and featuring a blend of curly and straight faux hair. Despite a $32 price tag, all versions of the garment are currently sold out, with customers able to join a waiting list.
The launch has been met with a mixed reaction online. In response to a promotional video shared on Instagram, users expressed a range of sentiments, from questioning Kardashian’s well-being to joking about the ease of natural hair growth. One user quipped, “I can grow one of these in about 48 hours,” while another simply stated, “No one asked for this.”
[Instagram post URL]
Kardashian herself promoted the line on her Instagram stories, opting to narrate a walkthrough of the different color and hair-type options rather than modeling the product. “how funny are these merkins, guys?” she reportedly said. “We have different colors, different types of hair… this is crazy. Skims, baby!”
Beyond the Stunt: A commentary on Body Image?
Cultural and Past Studies researcher Liza Betts, a senior lecturer at the london College of Fashion, UAL, suggests the product’s true potential lies in its subversion of expectations. “What would really be shocking is if Skims really embraced the idea of the ‘ultimate bush’ and offered something that represented natural pubic hair, rather than a trimmed, dyed, controlled, theatrical and worn version of the feminine,” she told CNN.
This observation highlights a broader conversation about societal pressures surrounding body hair and beauty standards. The “ultimate bush” thong, while initially appearing as a playful stunt, may be prompting a re-evaluation of these norms.
CNN has reached out to Skims for comment. The company has not yet responded.
Expanded Article – Addressing Why, Who, What, and how
Kim Kardashian’s Skims Launches “The Ultimate Bush” – A Thong with Faux pubic Hair
A daring new product from Kim Kardashian’s shapewear line, Skims, is sparking conversation – and selling out quickly.The brand recently introduced a thong adorned with faux pubic hair,dubbed “the ultimate bush,” available in 12 colors and sizes ranging from XXS to 4XL.
A Playful Provocation in Underwear
the launch
