Snapchat to Charge for ‘memories’ Storage, Sparking User Backlash
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Snapchat is ending its long-standing policy of unlimited free storage for Memories, its in-app photo and video album, prompting a wave of criticism from users concerned about potential costs and data loss. The company announced it will begin charging users for storage exceeding a new 5GB limit, a significant shift for a feature that has been a cornerstone of the platform for nearly a decade.
Snapchat’s decision to monetize memories reflects a broader trend among social media companies seeking new revenue streams. The move follows a similar strategy implemented by WhatsApp and underscores the increasing pressure on platforms to demonstrate profitability.
A Trillion Memories at Stake
Since its launch, Snapchat users have collectively saved over one trillion Memories – photos and videos preserved beyond the standard 24-hour lifespan of Snaps. The feature allows users to revisit and reshare past content, fostering a sense of personal archive within the ephemeral platform. Until now, Snapchat had never publicly specified storage limits for individual users.
“It’s never easy to transition from receiving a service for free to paying for it,” a company release stated, acknowledging the potential for user frustration. However, Snap insists the changes “will allow us to continue to invest in making Memories better for our entire community” and that the revision will ultimately be “worth the cost.”
Storage Tiers and Pricing
users who exceed the 5GB free tier will be prompted to upgrade to a paid storage plan. Snapchat is offering several options:
- 100GB for $1.99 per month
- 250GB with a Snapchat+ subscription
- 5TB with a Snapchat Platinum subscription
Pricing varies by region. In India, Snapchat has already begun offering a 1TB storage plan for ₹99 per month.
User Outcry and Concerns
The proclamation has been met with significant backlash from Snapchat users, many of whom have amassed substantial Memories collections over the years.Some expressed concerns about unexpectedly high bills, while others accused Snap of being “greedy” a
