Snapchat’s Mumbai Report: Brand Impact Spotlight

Gen Z in India Shows Attention Fuels Brand Loyalty

Attention is the new currency for brands targeting IndiaS Gen Z. Even small gains in focus translate to meaningful brand recall and favorability.

MUMBAI, Aug. 6, 2025 – A new report highlights that capturing the attention of India’s Gen Z directly impacts brand perception. unveiled in Mumbai, the Snapchat Attention Advantage Report reveals that increased attention correlates with stronger brand recall and favorability among this key demographic.

The report,a collaboration between Snap Inc.,WPP Media,and Lumen,was launched with an immersive event designed to mirror Snapchat’s brand ethos. Held at The Nines in Juhu, the evening was a thematic journey into the power of attention.

Did you know? – Gen Z’s attention spans are often shorter, making capturing their focus a significant challenge for marketers. This report shows even small gains in attention can yield ample results.

From the Ghost icon adorning food and drinks to the prominent use of Snapchat’s signature yellow in venue decor and cutlery, every detail reinforced the theme. Even a Snap AR photo booth and an interactive gaming activity tested guests’ attention spans, perfectly setting the stage for the data-driven insights.

What is the Snapchat Attention Advantage Report? The report, a joint effort by Snap Inc., WPP Media, and Lumen, explores how user attention influences brand perception, particularly among India’s Gen Z demographic.

The event successfully blended tangible brand experiences with robust data. It demonstrated how a playful yet purposeful approach can embody the very principles the report discussed, making the findings resonate with attendees.

Pro tip: – Brands should prioritize creating content that is visually engaging and quickly captures attention, leveraging formats like short-form video to resonate with Gen Z.

Why was the report created? Snap Inc., WPP Media, and Lumen collaborated to understand the evolving attention landscape in India and its impact on brand building. The report aims to provide actionable insights for marketers seeking to connect with Gen Z. who was involved? The key players were Snap Inc., a leading camera and messaging app; WPP Media, a global marketing and communications firm; and Lumen, a company specializing in attention measurement. How did the launch unfold? The launch event in mumbai featured immersive branding elements, interactive activities, and the presentation of key findings, reflecting Snapchat’s brand identity.

How does attention impact brands? According to the report,attention is a critical driver of brand recall and favorability,especially for the younger Gen Z audience.

Reader question: – How can brands effectively measure attention beyond conventional metrics like views and clicks? What new tools or techniques are available?

An illustration representing the Snapchat Attention Advantage Report launch.