Watch the video: Virtual girl band Mave causes a sensation – “It really looked real”.
STORY: Releasing the first single is a big moment in the life of an artist. With these singers from South Korea, however, the excitement should be limited. Because none of the four women is real. SIU, ZENA, TYRA, and MARTY are MAVE: a virtual K-Pop band designed entirely on the computer and brought to life in the Metaverse. New technology for artificial intelligence and tools for motion detection should make the pop stars appear more natural. The Metalocat company designed the right stage for this. Lee Sang-Heon, Head of Metalocat “We used the exact same lighting concepts. This desk is the same one I use for our actual show. I think we’ve had good results with this approach and viewers are wondering how the virtual idols can perform on a real stage or whether they are real human idols.” A clip of the debut performance on South Korean broadcaster MBC went viral on social media platforms. More than three million people have viewed the performance online since the end of January. Roh Shi-Yong, Producer of “Show! Music Core” “I believe the age of the metaverse is coming faster than we think. From a broadcasting perspective, there was a lot to learn about how to adapt to the new era as quickly as possible adapt. It was also an opportunity to see what people like and dislike.” According to culture critic Lee Jong-Im, during the coronavirus pandemic, K-pop fans have become accustomed to following their stars online. Some fans of South Korean pop music are at least open-minded. “It looked really real. I use Metaverse platforms a lot with my friends, so they’re familiar and I feel like I could become their fan.” “Virtual idols can be better than real human ones because they don’t get caught up in all these scandals. But I think virtual humans are not enough to satisfy the needs of K-pop fans just yet.” The creators of MAVE: want to close this gap by increasing the presence of the pop band in the virtual world. In February, the four singers were already seen in an animated series. They are scheduled to appear in a video game in March. Everything you need to build a solid and, above all, genuine fan base.