Vijay’s ‘Varisu’ and Ajith’s ‘Thunivu’ are releasing in theaters on the occasion of the upcoming Pongal festival. As the songs of these two films have been released and are receiving good response, the promotional work for the film has also started. While the audio launch has been done by Varisi film team, different promotions have been done by Thadvu film team.
Lyca has bought the overseas release rights of the film. After that, Lyca company has skydived Thadvu poster to promote the film in foreign countries. Skydiving in Dubai is popular for promotion.
On that basis, Thadvu has promoted the poster by skydiving in Dubai. In this, the poster also mentions that a big announcement of Thadvu will be released in the same style on the 31st. And now #ThunivuDay is trending as Leica company calls that day “ThunivuDay”.