2024-01-17 15:54:17
Market research company Counterpoint reveals a report that Telephoto lenses are becoming a trend that is increasingly being added to smartphones and is preparing to meet the OPPO Reno11 Series 5G that provides an experience. “Take photos of people like a pro” that goes one step further.
According to a new report from a market research company. Counterpoint Research Revealing the evolution of the smartphone photography industry, it is stated that in 2022 there will be more than 200 million smartphones equipped with telephoto lenses worldwide. And this number is expected to increase further by 2024.
By 2023, the demand for telephoto lenses has grown rapidly. Leading technology equipment manufacturers like OPPO have therefore pushed technology that is only offered on high-end smartphones into the mass market. in China alone end of september Cumulative sales of smartphones with telephoto zoom cameras valued at less than USD 400 have exceeded 5 million.
This report shows the popularity of telephoto lenses and points out the implications of telephoto lenses for modern camera smartphones.
Telephoto lenses are an important factor that improves mobile photography efficiency.
Camera innovation has been at the heart of the evolution of smartphones over the past decade. With technology constantly evolving Makes the space for taking photos with a smartphone closer to taking pictures with a DSLR camera.
DSLR cameras have the advantage of being able to capture sharp images at any distance. With the flexibility to change lenses As for the smartphone side, there has been development in high-end models. that has 3 camera lenses, including wide-angle, ultra-wide, and telephoto lenses, to provide a field of view (FoV) at different zoom distances.
Telephoto lenses are not only useful for capturing images from a distance. But it can also create special effects, such as the background being pulled closer when taking portraits. and a focal length equivalent to 50mm, which creates a field of view similar to what the human eye sees. Including beautiful background blur. This makes Telephoto lenses more important and popular.
- Telephoto cameras are best suited for photographing objects at a distance. With their long focal lengths, telephoto cameras allow users to zoom in on specific scenes or objects to see more details. Today, telephoto cameras with equivalent focal lengths of more than 200 mm can support optical zoom up to 200 mm. 10 times
- Telephoto cameras can also make a difference when photographing people. First of all, telephoto lenses can compress the subject and background. Makes the background appear larger and closer. Thanks to its unique image compression effect, telephoto cameras are able to accurately separate people from their backgrounds. and focus on people’s faces clearly You can then choose to add a dramatic bokeh effect to the background to highlight your subject even more. Second, with a 50mm or 85mm equivalent portrait camera, you can More appropriately sized face images without making the face distorted
Example photos from OPPO Reno11 Pro 5G with 2x optical zoom portrait mode
Parts that complement the Telephoto camera in smartphones are more efficient. is the megapixel resolution of the image sensor. For example, in the OPPO Find With 4-in-1 pixel binning), this development makes a huge difference in improving image quality and increasing the performance of telephoto cameras to mainstream camera levels.
Smartphones sold both in China and the global market place more emphasis on telephoto lenses.
The demand for telephoto cameras is increasing. According to Counterpoint Research’s Smartphone Camera Tracker, more than 200 million smartphones equipped with telephoto lenses were sold in 2022. The penetration rate of this market has increased over the years. It was more than 19% in the first half of 2023, nearly 3 percentage points higher than last year.
in the Chinese market, which is a leader in smartphone innovation The telephoto camera market penetration rate (24.4%) was higher than the global market during the same period. The use of telephoto cameras is increasing rapidly in China. As manufacturers have begun making this technology available to mid-range products, it allows consumers to enjoy a better photography experience with full-range zoom capabilities.
Telephoto lenses are about to be pushed into the reach of more smartphone users.
Chinese smartphone makers have introduced telephoto lenses in mid-range products such as the OPPO Reno series, resulting in telephoto lenses rapidly increasing in popularity among consumers.
Previously, telephoto lenses were only available on premium smartphones. However, as Android smartphone makers want to popularize full-range zoom capabilities, Therefore, it has started to be installed in smartphones from the price segment under 400 dollars.
As a brand, OPPO has been a pioneer in popularizing telephoto lenses, with the OPPO Reno10 5G featuring a 32MP 2x optical zoom camera having skyrocketing sales in Q3 2023, helping to drive the adoption of telephoto lenses. Massive growth in sales of sub-$400 remote camera smartphones in China
Telephoto lenses combined with AI-based algorithms greatly improve the quality of portrait photography.
By leveraging vastly improved AI processing power, A smartphone powered by an ever-evolving mid-range mobile computing platform. Now able to utilize advanced AI algorithms only available in flagship products, AI features have proven to be key to fully exploiting the potential of telephoto cameras.
Portrait photography is a great use case for how AI features can be beneficial. By leveraging AI, delicate portraits can be captured in just one click with accurate detection of faces, skeletons, and objects. detailed segmentation Fast gesture tracking and natural beautification of facial features. On this basis, the AI engine can intelligently determine the current focus. And add a soft and stunning blur effect to the background. Therefore, objects can be highlighted better.
See also
Example photos from OPPO Reno11 Pro 5G with 2x optical zoom portrait mode
Additionally, the ability to restore light and shade is extremely important. model photography Computational photography maintains image quality. In this aspect, OPPO has launched the ‘HyperTone Camera System’ on the Find X6 Series. This system is built on the brand’s deep understanding of computational photography. computational photography in terms of beauty The camera system allows the phone to take photos with a 3D visual effect and realistic reflections and shadows.
And recently, OPPO is preparing to launch a photography system. Flagship computational photography in the Reno series in the OPPO Reno11 Pro 5G to help users take more interesting photos. When photographing people and landscapes The technology will allow objects, such as human faces, to appear more vivid and realistic in three dimensions.
summarize
Adding a telephoto lens to a smartphone camera system It greatly enhances the mobile photography experience. The high-resolution telephoto camera not only allows smartphone users to capture sharp images from a distance, but But it also helps create a more unique and beautiful visual effect.
For this reason, telephoto lenses have become an essential part of building professional camera systems. and will definitely continue to become more popular.
The growth of the telephoto lens market has increased significantly over the years, with OPPO constantly upgrading the telephoto lens setup of its flagship smartphones. And has installed this feature to add to large market groups with many customers. By combining a triple camera setup with expertise in AI photography technology, OPPO has greatly improved the performance of the Reno11 series mobile cameras.
The development of this telephoto lens reflects a deep understanding of consumer needs. and determination to take smartphone technology to the next level
and prepare to meet OPPO Reno11 Series 5G that will be launched on January 23, 2024 with the slogan “Take photos of people like a pro” that will come together in 3 models: OPPO Reno11 5G, OPPO Reno11 Pro 5G and OPPO Reno11 F 5G That will reinforce the trend of taking pictures with Telephoto lenses that will give you the freedom to take pictures from every angle beautifully like a pro.
Information from Counterpoint
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