2024-03-22 02:01:19
The US sporting goods manufacturer will replace Adidas in 2027. This obviously costs the company a lot.
The spectacular change of supplier from Adidas to Nike apparently means that the German Football Association will at least double its previous payment. As the Handelsblatt reports, citing “industry circles”, US giant Nike convinced the association with an offer in the three-digit million range per year.
At least 100 million euros per year, the seven-year contract would be significantly higher than the 50 million euros paid by adidas so far and the total volume of the deal over the seven-year term would clearly exceed half a billion euros.
DFB receives significantly more than France
DFB treasurer Stephan Grunwald previously explained: “Nike made by far the best economic offer and also impressed with its content vision, which also includes a clear commitment to the promotion of amateur and popular sports as well as the sustainable development of women’s football in Germany. “
Association managing director Holger Blast added: “With the 7.3 million people it represents, the DFB is a central social institution and has a unique selling point among sports associations: it supports its members financially and is not financed by them.” This helps “to maintain football as a popular sport and to be able to offer club memberships at comparatively low fees. We are grateful to be able to look forward to an economically stable future again as an association thanks to Nike’s commitment.”
Nike would therefore pay the German association significantly more than it currently pays the French, for example. The contract with the Equipe tricolore, which has carried the Oregon brand since 2011, is currently worth around 50 million euros and runs until 2026.
According to media reports, the French association is said to be interested in improving. Curious: One candidate for the successor is said to be Adidas, which was the association’s supplier until 2010.