2023-09-16 02:00:00
Ixone Otamendi is the owner of Amabi, “a multi-brand ‘ready-to-wear’ children’s clothing store – for daily use – that since its opening in 2019 has sought to meet the needs of customers, targeting a general public,” explains the Ixone itself. Thus, “ages are covered between 0 months and 16 years, for both boys and girls, and a wide range of clothing items are offered,” says the owner.
Ixone, who before launching the Amabi project was an employee in a furniture business, began to show interest in entrepreneurship and business management, especially linked to fashion. “The different shopping experiences I went through when purchasing clothes for my two young children was what pushed me to make the final decision and start a children’s clothing business,” she notes. There was an opportunity and Ixone made a plan.
Large store in Andoain
It took about three years to connect all the dots and, after opting for the location located on Zumea Street in Andoain, Amabi finally opened its doors. Regarding the physical space, the place is “spacious, with areas differentiated by age. At Amabi you will find a careful selection of different brands for babies, children and adolescents up to 16 years old. With current and quality designs, the best trends are offered », he comments.
Of course, until today, Ixone Otamendi has had to face many adversities. In addition to the “typical problems of any business startup,” shortly after Amabi opened its doors “the Covid-19 pandemic arrived, with the consequent problems it brought to the commercial sector,” he laments.
However, “taking stock of these first four years of life,” Ixone considers that they have been “peculiar and difficult, especially in the socioeconomic aspect.” However, “the response has been, and will continue to be, work and continuous training,” he warns.
Bet on the networks
Because “resilience” is the attitude that Ixone chose in the face of this difficult situation. However, the confinement period “was a turning point to speed up the transition to studying the store’s digital content. The journey began on Facebook and Instagram and this led to a need for training. The necessary indicators were activated to move forward and know, above all, where to go. The digital aspects have shown the company the existence of a potential client in surrounding municipalities and they are currently working on expanding the radius of action,” he reveals.
In that sense, “today, the customer who cannot go to the physical store can find information about the Amabi product on both Facebook and Instagram, contact the store through networks, and manage the order, payment and delivery.” shipping,” he details. Social networks have become an indispensable instrument.
Finally, “it is not necessary to create a ‘monster’, but to have the appropriate tools to improve, add, be able to do things better and better and grow by doing a successful job. And all this, without forgetting, and respecting, local identity and proximity », he concludes.
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