The audience of dating services grew by 6–10%

2024-01-28 21:35:24

The unique monthly audience of dating services has grown by 6–10% in 2023, as calculated by mobile operators Tele2 and MTS. Downloads of dating apps grew at a comparable pace, by 5.4% to 19.5 million downloads, according to data from the Sensor Tower analytical platform, which specializes in analyzing data on mobile apps. Against the backdrop of the departure of foreign Badoo and Tinder from Russia, the audience of domestic Mamba and VK Dating grew faster, but spending within the applications fell by a third.