Tiger Woods ends 27-year partnership with Nike, teases new endorsement deal
In a move that marks the end of an era, golf legend Tiger Woods announced on Monday that he is no longer a Nike brand ambassador. The announcement has left many wondering about the future of the company’s involvement in golf as Woods prepares to embark on a new endorsement deal.
Woods has had a long-standing relationship with Nike, having only worn their apparel and signed multiple deals with the company throughout his career. His most recent deal, a reported 10-year agreement worth around $200 million in 2013, solidified his status as one of the most iconic athletes associated with a brand. Woods quickly became the face of golf and won countless tournaments while wearing his classic red Nike polo on Sundays.
Following the news of Woods’ departure, it raises questions about the future of Nike’s relationship with the sport of golf. With several acclaimed PGA Tour golfers like Rory McIlroy and Brooks Koepka also wearing Nike apparel, Woods’ exit calls into question the company’s future role in the sport.
Despite the uncertainties surrounding Nike’s golf division, it is clear that Woods played a pivotal role in the company’s involvement in the sport. Over the 27 years of their partnership, Woods and Nike produced several memorable moments, marking a historic collaboration between an athlete and a major brand.
Woods’ partnership with Nike began in 1996, shortly after he turned professional. His endorsement deal with Nike at the time was a groundbreaking investment in a golfer who hadn’t yet played professionally. The investment paid off handsomely, with Woods winning the 1997 Masters less than a year later and becoming the No. 1 ranked golfer in the world.
Nike and Woods became known for their memorable commercials, including those featuring Woods’ head cover, Frank, which showcased the often stoic golfer in a more personable manner.
The relationship faced a challenge in 2009 when Woods became embroiled in a personal scandal, with several sponsors severing ties with him. However, Nike stood by Woods, with the company’s co-founder expressing continued support for the golf legend.
One of the most iconic moments of Woods’ partnership with Nike was his famous chip at the 2005 Masters, a shot that not only had a significant impact on the tournament but also resulted in valuable brand exposure for Nike.
Woods’ victory at the 2019 Masters, his first major win since 2008, was also highlighted in a new Nike ad immediately following his triumph, showcasing several of his career moments and illustrating the longstanding partnership between the golfer and the sportswear company.
As Woods prepares to embark on a new endorsement deal, the end of his 27-year partnership with Nike marks the conclusion of a historic collaboration that has left a lasting impact on the sport of golf.