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On October 28, Facebook changed its name to Meta. Expert of “RG”, head of global PR at Rakuten Viber Liliana Pertenava positively assesses the rebranding of the company
“Mark Zuckerberg has long been talking about his plans to create an alternative reality, the metaverse. The new name reflects this strategy. Facebook has always called its products quite straightforward: Portal, Messenger, Meta – a continuation of this tradition,” she says.
According to her, the fate of the Alphabet brand most likely does not threaten the new name, because Zuckerberg seeks to inspire confidence in the new name and will most likely actively invest in recognition. “For the development of the metaverse, users will have to install many sensors in their private homes, without trust, this is hard to imagine,” concludes Pertenava.
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