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Every year more than 100 people die when they are run over on the road, an unknown number and hardly paid attention to unless the deceased is a famous or well-known person. For this reason, ‘Knowing it is starting to avoid it’ is the slogan chosen to draw attention to this type of road accident and, to be aware of it, Tráfico has resorted to two public figures, known to all; the singer and songwriter Amaya Romero and the actor Edward Fernandez.
We have run over @amaiaromero because we want to draw attention to a worrying fact:
More than 100 people were run over in 2021 on Spanish roads.#KnowingItIsStartingAvoidingit
Move with caution when traveling through a #SummerSafepic.twitter.com/HqATPe2KuA
— Director General Traffic (@DGTes) June 28, 2022
Both explain some of the causes for which each year and in our country, more than 100 people die by running over; some for not wearing reflective elements, others for the driver’s imprudence, for crossing in the wrong places or for simply working on the road… all of these situations, which more frequently than is believed, can end in fatal accidents.
One of the reasons that has led the DGT to focus the summer campaign on abuses is the high number of this type of fatal accidents. Last year, 110 people were run over, that is, 10% of the total number of deaths. If only the summer period is taken into account, last summer 23 deaths were registered, 2 less than the summer of 2020 when attention was already drawn to this matter at the beginning of it and 9 more than in the summer of 2019.
Not wearing reflective elements can end like this ????
Last year, more than 100 people were killed by cars on Spanish roads.#KnowingItIsStartingAvoidingit
Therefore, travel with caution on your vacation for a #SummerSafepic.twitter.com/KGXjT7Fu2l
— Director General Traffic (@DGTes) July 1, 2022
In order for the campaign to reach the greatest possible number of citizens, two television advertisements, two radio spots that can be heard on the main radio stations in the country, several graphics for print media and different pieces for digital media and social networks have been created. among which is included a ‘making off’ of how the production of the ads has been carried out by their protagonists. In addition, the campaign can also be seen during this summer in cinema circuits and outdoors in advertising elements of the cities.
See them
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