2023-12-06 17:23:23
The Role of Design in Fashion Watches
In the age we live in, design is not just a matter of beauty, but a language that plays an important role in our culture. Since we no longer need wristwatches to know what time it is, our demand from them is different – an experience. Therefore, the design concept combines aesthetics and functionality and creates something that is more than an item that marks the time for us. The fashion watch market demonstrates how the connection between these two features occurs in an optimal way, allowing one of the oldest products in the world to remain timeless.
One of the outstanding design challenges focuses on how everyday products can become works of art, thus revealing the deep connection between function and aesthetics. The fashion watches are a clear example of this, they show how design can affect the way we experience and relate to technology in everyday life.
In recent years, the world of watches has experienced design and technological changes and processes that change the boundaries of what we know as an everyday watch. “The change in the design and fashion perception of fashion watches affects not only the products themselves, but also the purchasing method of consumers. Today’s buyers are not only looking for a watch that only displays the time, but a product that combines design, quality and personal style. The demand for quality and uniqueness leads consumers to choose more carefully the watch they purchase, and focus on brands that offer added value in the fields of design and innovation. The effect of this trend is manifested in the increase in sales of watches with a special design and the choice of watches that reflect more than ever the character of the wearer,” explains Tal Raz, owner of the Gentleman chain.
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