2023-07-11 19:25:42
«
The brand is increasing its sales weight in the most profitable channels and the most value-creating segments,” says Renault. Sylvain Robin/OceanProd – stock.adobe.com
The group will create a joint venture with the Chinese Geely where they will cooperate on heat engines.
Quite a symbol. Renault, which had given up its leadership in France to Peugeot over the past two years, once again became the best-selling passenger car brand in France in the first half. Illustration of this trend reversal: according to the PFA (Plateforme de l’automobile) which brings together auto manufacturers, it is Renault’s Clio that has sold best since the beginning of the year, exceeding the Peugeot 208 subscribed to first place in 2021 and 2022.
More generally, the diamond brand recorded an increase in sales in the first half of 11%, to 770,807 units, according to a press release from the group published on Tuesday. But for the boss of the group, Luca de Meo, who favors the margin to the race for volumes, another element has more value: “The brand increases its sales weight in the most profitable channels and the most value-creating segments“says Renault. Clearly, the claw sells more high-end vehicles on which it…
This article is for subscribers only. You have 69% left to discover.
Want to read more?
Unlock all items immediately.
Already subscribed? Login
#Renault #brand #returns #Peugeot #France